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The Succeeding Small Blog - Author: Madeleine Costa

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Madeleine Costa

As the founder and CEO of Succeeding Small, Madeleine Costa is a digital marketing and SEO expert. With nearly 10 years of experience in the field, Madeleine has helped grow small businesses with SEO, web design, paid advertising, social media, copywriting, branding, and more.
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Podcast
Madeleine Costa

Niche Marketing Strategies for Small Businesses

Small businesses frequently hear the advice that they should “niche down” and specialize in one product or service or one target market versus offering a wide array to an ocean of people.

This popular opinion is based on several benefits of niching down like:
Being able to be a true specialist in one thing
Streamline your marketing message
Make your internal systems and processes more efficient
Be more cost-effective with your customer acquisition expenses
Set yourself apart from your competition

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Digital Marketing
Madeleine Costa

The BEST Marketing Strategies for Service-Based Businesses

Service providers have a different set of challenges when it comes down to marketing our offerings in comparison to our product-based friends.

And it really comes down to one crucial difference: we are selling something intangible.

We are selling our time, our effort, and our experience. We aren’t selling something that someone can see, feel, or exchange at the store.

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Digital Marketing
Madeleine Costa

What is a Lead Magnet, And Why Do You Need One?

So I’ve been working on something.

I have dedicated the past few weeks to building a lead magnet and, even further, a lead funnel. Don’t worry; I’m going to define those in a minute. But I have been investing so much time and energy into doing the education, creating this piece of content, and tying it all together with a marketing strategy, that I was so excited to share what I’ve learned with you!

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Branding
Madeleine Costa

Small Business Branding 101 ft. Neon Pig Creative

Does your small business need a branding refresh? Have you had the same logo since your founding but no longer feel it represents you or your business?

Today Madeleine is joined by Colin Christie and Laura Schnarr, founders of Neon Pig Creative and the masterminds behind the Succeeding Small brand and logo! Get ready to have your biggest branding questions answered!

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Digital Marketing Glossary

Digital marketing is a complex space. Don’t let jargon like SEO, CPC, and UGC intimidate you--because we’ve got you covered! We’ve compiled a list of the most-used terms and phrases to help you familiarize yourself with the digital marketing world.

Small Business Resource Center

The small business community is a wonderful place for support and education, and our team wants to see your small business thrive. We’ve broken down the basics of what you need to know to start, market, scale, and succeed as a small business.

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Tools

Our team has curated a list of tools and resources to help your small business thrive. These tools are available to help you increase productivity, stay organized, and improve internal communication.

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