Founder & CEO


My name is Madeleine Costa, founder of Succeeding Small. I began my company when I realized I sought something different than the large-scale marketing companies that dominated the market. I wanted to serve the small businesses that reminded me of those that made up my family for generations. It was important to me to provide superior marketing at an affordable price.

After earning my Bachelor’s degree in English and Marketing, studying the complex algorithms that search engines use to rank websites and successfully managing dozens of digital marketing campaigns, I have been able to form a deep understanding of how to successfully grow small businesses online.

My Specialties



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Learn From Madeleine

With a Bachelor’s degree in English and marketing, Madeleine has a wealth of knowledge that she loves sharing with the small business community. If you’re interested in learning more about algorithms, writing a persuasive email, or even want to delve deeper into the world of SEO, then Madeleine is the perfect person for you! As Succeeding Small’s founder, she’s equipped with the tools and resources necessary to help your small business thrive.

Fun Facts About Madeleine

Why are you passionate about small businesses?

Small business ownership has long been a part of who I am. Coming from a long history of entrepreneurship, it was my family that inspired me to start Succeeding Small and to serve the small business community with integrity-filled marketing.

What's your favorite thing to do in your free time?

When I'm not leading, teaching, or out in the Colorado Springs community, you'll find me listing to a podcast, gardening, or reading a good book!

Where are you from?

I'm proud to be a Colorado Springs native! I was born and raised in CO, and was able to see so many incredible developments within the small business community in my home town.

Want to know how we can help your small business?