The Succeeding Small Blog - Author: Madeleine Costa

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Madeleine Costa

As the founder and CEO of Succeeding Small, Madeleine Costa is a digital marketing and SEO expert. With nearly 10 years of experience in the field, Madeleine has helped grow small businesses with SEO, web design, paid advertising, social media, copywriting, branding, and more.
Digital Marketing
Madeleine Costa

The BEST Marketing Strategies for Service-Based Businesses

Service providers have a different set of challenges when it comes down to marketing our offerings in comparison to our product-based friends.

And it really comes down to one crucial difference: we are selling something intangible.

We are selling our time, our effort, and our experience. We aren’t selling something that someone can see, feel, or exchange at the store.

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Digital Marketing
Madeleine Costa

What is a Lead Magnet, And Why Do You Need One?

So I’ve been working on something.

I have dedicated the past few weeks to building a lead magnet and, even further, a lead funnel. Don’t worry; I’m going to define those in a minute. But I have been investing so much time and energy into doing the education, creating this piece of content, and tying it all together with a marketing strategy, that I was so excited to share what I’ve learned with you!

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Madeleine Costa

Small Business Branding 101 ft. Neon Pig Creative

Does your small business need a branding refresh? Have you had the same logo since your founding but no longer feel it represents you or your business?

Today Madeleine is joined by Colin Christie and Laura Schnarr, founders of Neon Pig Creative and the masterminds behind the Succeeding Small brand and logo! Get ready to have your biggest branding questions answered!

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Madeleine Costa

PERSUADE Your Customers With Your Marketing Message: Here’s How

What if I told you that by changing the way you talk to your customers, you could drive more results and get more people to buy?

That sounds like a lofty claim, but hear me out.

Language is the most powerful tool in the human arsenal. Not only does it communicate, but it can actually make you feel, think, and act.

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Podcast Graphic for episode titled "Your Small Business Needs SEO: Here's Why"
Madeleine Costa

Your Small Business NEEDS SEO: Here’s Why

Did you know that 76% of consumers visit a company’s website before going to an in-person location?

So what happens if they can’t find you online, or worse, find your competitor’s website instead?

Unless they’re looking for you specifically, they’ll choose the business with an established web presence, and you’ll lose a valuable customer.

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podcast graphic for episode titled "Why Your Website Isn't Getting Any Traffic"
Online Presence
Madeleine Costa

Why Your Website Isn’t Getting Any Traffic

Do you have a website for your small business that simply isn’t serving you?

Maybe you built it a few years back when you first started your business, and since then, it’s been crickets?

Radio silence on the other end.

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Podcast Episode Graphic for "12 Productivity Tools That Your Small Business Needs"
Madeleine Costa


As a small business owner, you are always looking for ways to increase your productivity, streamline your systems, and maximize your time.

The deeper we get into business, the more our time gets consumed by the day-to-day necessities: email, contracts, project timelines, marketing.

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Digital Marketing Glossary

Digital marketing is a complex space. Don’t let jargon like SEO, CPC, and UGC intimidate you--because we’ve got you covered! We’ve compiled a list of the most-used terms and phrases to help you familiarize yourself with the digital marketing world.

Small Business Resource Center

The small business community is a wonderful place for support and education, and our team wants to see your small business thrive. We’ve broken down the basics of what you need to know to start, market, scale, and succeed as a small business.


Small Business

Our team has curated a list of tools and resources to help your small business thrive. These tools are available to help you increase productivity, stay organized, and improve internal communication.



Unlock the secrets to fast lead generation for your small business with our FREE Google Ads Survival Kit – drive website traffic, boost brand awareness, and skyrocket sales without networking!

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Weekly episodes to help you start, scale, and succeed in business!