The Succeeding Small Podcast

Paid Advertising

When you are searching on Google, have you noticed those dynamic results right at the top of the screen? Or perhaps you’ve been scrolling through social media to find the perfect product or service you need. These paid advertisements are a great way to get in front of your target audience, and we can help your small business do exactly that. As a digital marketing agency based in Colorado Springs, we specialize in pay-per-click (PPC) advertising on platforms like Google and Facebook exclusively for small businesses.

Paid Advertsizing (PPC)

Paid advertising is a popular way that businesses drive traffic to a certain product or service. At Succeeding Small, we have a unique approach to creating paid ads that are designed to maximize visibility and minimize cost. We blend our PPC expertise with a fundamental marketing knowledge, where we build smart platforms and persuasive ads with creative media and personalized copy.

Not only that, but with every ad campaign we run, we include an SEO “sweep” through your website or landing page, where we add in crucial things like keyword phrases, branded copy, conversion opportunities, and more, to help lower your overall cost and increase your chances of lead generation. With us as your PPC agency, we will partner with you to showcase your business, products, or services online on Google and Facebook.


Benefits of Paid ads



Paid advertising allows you to easily track and measure your results. Succeeding Small is able to run paid ads and track conversions, keywords, click through rates, and much more. Having a measurable advertisement is immensely beneficial because it allows you to adjust multiple factors to increase the effectiveness of a campaign.

Cost Effective

Typically, running paid advertisements is more cost effective than traditional, offline advertising because you have more control over the advertisements. We choose when the ads run, where they show up, who they target, and how much you want to spend. Because these are online advertisements, we can track exactly what funds go where.

Strategic Targeting

We are able to strategically target your ideal client and place an ad exactly where they spend their time, whether that be Google or Facebook. We take the time to understand your industry and ideal client, and are able to pinpoint the exact characteristics or search queries that person may have, and target them with our creative ad.

Our Approach to Paid Ads

Google Ads

We run PPC search campaigns on Google Ads for small businesses. Because of our extensive knowledge within the platform and SEO, we are able to build the infrastructure for a thorough and cost-effective campaign, all the while writing persuasive, branded ad copy that is designed to capture the attention of your target audience.

Social media Ads

When we create a social media advertisement and run ads on Facebook, our team forms a calculated strategy based on your business and target audience. We use our eye for graphic design to craft compelling media, then write persuasive copy that speaks to your ideal customer. We set up a Facebook pixel and conversion tracking to see exactly what people do when they click your ad.


Paid Advertising FAQs


PPC, or pay-per-click, means that an advertiser pays a fee each time someone clicks on their advertisement. This allows a business to run an advertising campaign, but only be charged for the times that the advertisement is actually clicked.

These advertisements can be hosted on search results pages, third-party websites, and social media. We build paid ad campaigns on platforms like Google and Facebook for small businesses.

In PPC advertising, A/B testing is the process of changing a variable on an ad to measure its effectiveness. When we run your ad campaigns, we will A/B test things like images, copy, target audiences, zip codes, and more to increase conversions and lower your cost.

CTR is used to measure the amount of people who click on your advertisement when they see it. It’s a calculation used to help us determine the effectiveness of an advertisement.

An ad impression is when an ad is viewed by a person who uses a search engine to type a search query.

Paid media includes sponsored ads that appear on people’s social media feeds, while paid search refers to advertisements that pop up either at the top or bottom of a search engine results page (SERP).

Our Ads Clients

Ready to Set Up Paid Ads?

If you’re a small business in Colorado Springs that’s ready to experience growth, our team of experts is able to help you. You will receive premier paid advertising services because we use our knowledge on SEO and traffic trends to create one-of-a-kind advertisements. If you’re ready to work with a knowledgeable team that can maximize your visibility while minimizing your costs, then contact us today!

the Succeeding Small Podcast

Join Founder and CEO, Madeleine Costa, each Wednesday as she shares her tools and tips to help you grow your small business to reach its full potential!