Benefits of Paid ads
When searching on Google, you’ve probably noticed the sponsored listings at the top of the page. These paid advertisements are a great way to reach your target audience and improve visibility for your small business. As a digital marketing agency based in Colorado Springs, we specialize in pay-per-click (PPC) advertising exclusively for small businesses via Google Ads.
Paid advertising is a popular way businesses drive traffic to a specific product or service. At Succeeding Small, we have a unique approach to creating paid ads designed to maximize visibility and minimize cost. We combine our PPC expertise with marketing knowledge to build smart platforms and persuasive ads with creative media and personalized copy.
Not only that, but with every ad campaign we run, we include an SEO “sweep” through your website or landing page, adding crucial things like keyword phrases, branded copy, conversion opportunities, and more to help lower your overall cost and increase sales. As your PPC agency, we will partner with you to showcase your business, products, or services online with Google Ads.
Paid advertising allows you to track and measure your results easily. Succeeding Small can run paid ads and track conversions, keywords, click-through rates, and much more. Measurable advertising allows you to adjust multiple factors to increase the effectiveness of a campaign.
Typically, running PPC advertisements is more cost-effective than traditional advertising because we choose when the ads run, where they show up, who they target, and how much to spend. We can also track exactly what funds go where.
We can strategically place an ad based on what your ideal audience searches on Google. We take the time to understand your industry and ideal client so we can pinpoint the exact characteristics or search queries that person may have.
As a digital marketing agency, we often encounter small businesses that are unsure if Pay-Per-Click (PPC) advertising is right for them. When choosing a marketing strategy, you’ll need to evaluate your marketing budget and goals.
PPC ads can help businesses increase website traffic, generate leads, and boost sales relatively quickly. However, they do a higher up-front cost than organic marketing strategies like social media or SEO.
In addition, not every small business will see good results from a PPC campaign. If your industry is highly competitive, you may end up spending too much on your ads and not getting the results you want. Our PPC experts at Succeeding Small can help you decide if your business is a good fit for PPC ads and help you choose the right strategy to grow your business.
Setting up a Google Ads campaign requires careful planning and execution. Here are the steps we take at Succeeding Small to set up a successful PPC campaign through Google Ads:
Define campaign goals.
Complete keyword research.
Create ad groups.
Write ad copy.
Set bid strategy and budget.
Create ad landing pages.
Install conversion tracking.
Launch campaign and adjust as needed.
PPC, or pay-per-click, means that an advertiser pays a fee each time someone clicks on their advertisement. This allows a business to run an advertising campaign, but only be charged for the times that the advertisement is actually clicked.
These advertisements can be hosted on search results pages, third-party websites, and social media. We build paid ad campaigns on platforms like Google and Facebook for small businesses.
In PPC advertising, A/B testing is the process of changing a variable on an ad to measure its effectiveness. When we run your ad campaigns, we will A/B test things like images, copy, target audiences, zip codes, and more to increase conversions and lower your cost.
A digital marketing agency can help you optimize your PPC campaigns to achieve the best possible return on investment (ROI). They have the expertise to conduct keyword research, create compelling ad copy, monitor your campaigns, and make data-driven decisions to improve their performance.
At Succeeding Small, our management fees range from $450-$1350, depending on the budget and complexity of your ad campaign. Schedule a strategy session with our team for a more accurate quote.
CTR is used to measure the amount of people who click on your advertisement when they see it. It’s a calculation used to help us determine the effectiveness of an advertisement.
An ad impression is when an ad is viewed by a person who uses a search engine to type a search query.
Paid media includes sponsored ads that appear on people’s social media feeds, while paid search refers to advertisements that pop up either at the top or bottom of a search engine results page (SERP).
The time it takes to see results from a PPC campaign can vary depending on the industry, competition, and the level of optimization of the campaign. However, a well-managed PPC campaign can start generating leads and sales within a few days or weeks.
Yes, we will provide detailed reports and analytics that track the performance of your PPC campaigns. This includes information about the number of clicks, impressions, conversions, and cost per click (CPC) for each keyword and ad.
If you’re a small business in Colorado Springs ready to experience growth, our team of experts can help you. You will receive premier paid advertising services because we use our knowledge of SEO and traffic trends to create one-of-a-kind advertisements. So, if you’re ready to work with a knowledgeable team that can maximize your visibility while minimizing costs, contact us today!
Succeeding Small is a digital marketing agency based in Colorado Springs, CO. We serve small businesses across the nation with strategic digital marketing services.
Copyright © 2023 Succeeding Small.
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