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A Hard-Working PPC Agency That Delivers Powerful Results

As digital marketing evolves, businesses require proven methods to promote their services to the correct audiences. Start each day with more results and achieve success with Succeeding Small’s expert PPC management services. 

We specialize in pay-per-click marketing for service-based companies and provide a comprehensive, done-for-you solution. Our services encompass everything from strategic development to campaign implementation and ongoing management. We optimize your PPC campaigns for success. With a focus on targeting high-converting customers, our team works diligently to maximize your return on investment and drive meaningful growth for your business.

Request a proposal today and discover how partnering with our dedicated Denver PPC agency can transform your marketing efforts and elevate your business. Let Succeeding Small be your trusted partner in navigating the digital marketing landscape, delivering the results your company deserves.

Promote Your Service-Based Business with PPC Advertising

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The digital landscape isn’t easy to understand or navigate. Service-based businesses, from local companies to specialized providers, try to be on top of their online space, exploring advertising avenues and possible conversion paths. While these increased marketing opportunities are promising, they also bring more significant challenges. 

Despite the overwhelming amount of advertising tools and digital marketing channels, many service-based businesses struggle to reach their target audience effectively. Marketing efforts never seem to gain traction, and there’s little progress to show for your hard work.

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Significant Challenges for Service-Based Businesses

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Besides web development, Search engine optimization (SEO) is critical for your service-based businesses, aiming to enhance how potential customers and search engines find you. However, the challenge with SEO and other internet marketing strategies requires considerable time, effort, and substantial investment before real results happen, along with these challenges:

Limited Budget

High Competition

Changing Customer Demand

Ad Copy and Design

Seasonality

Conversion Tracking

If your business requires a more immediate boost and a faster return on investment (ROI), pay-per-click (PPC) advertising is an excellent choice. PPC Management allows you to control your marketing efforts more fully and generate positive business outcomes quickly. With targeted PPC services, you can effectively reach your local audience, drive high-quality traffic to your website, and convert clicks into customers.

SEO vs. PPC: Which is Best for Your Business?

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Search Engine Optimization

SEO is a powerful strategy for service-based businesses to enhance organic traffic, build brand awareness, and gain customer trust. By optimizing your website for search engines, you can attract more local customers who are actively searching for your services. However, it’s important to note that SEO results typically take time. 

We often tell our clients that an SEO campaign could take months to see significant outcomes. Given SEO’s lengthy nature, marketers relying heavily on organic (or not paid) search frequently need help meeting their marketing goals within a realistic timeline. If you need an online marketing approach that offers greater control and flexibility, pay-per-click (PPC) marketing is the solution you’re looking for.

Pay-Per-Click

PPC advertising empowers you to manage your ad spending and place your service offerings in front of the right audience at the right time and location. PPC delivers targeted exposure, accelerating the customer’s purchasing journey and enhancing your conversion rate. 

We recommend combining SEO and PPC advertising strategies when possible, as they achieve optimal results when used together. Integrated SEO and PPC campaigns enhance exposure, attract relevant traffic, and provide long-term benefits. However, if you need more time to promote your services and make a more immediate impact, pay-per-click internet marketing may be the best choice for your needs.

Harness PPC Marketing for Customer Search Opportunities

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Succeeding Small’s PPC Agency empowers service-based businesses to enhance their leads, elevate brand awareness, and achieve their objectives. 

Over the years, our PPC advertising team has honed expertise in PPC strategies tailored to meet the unique needs of different businesses and ensure online success. If you’re uncertain about whether PPC is the right kind of advertising for your needs, our PPC management team is ready to provide guidance and support. We will help you develop and position your PPC campaign for success.

What is PPC?

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Pay-per-click (PPC) is a powerful online advertising model that enables businesses to drive website traffic by paying a fee each time their ad is clicked. PPC ads can appear on search engines, social media platforms, and various websites, offering businesses a flexible and immediate way to reach their target audience. By bidding on keywords relevant to their products or services, advertisers can place their ads in front of users actively searching for what they offer, thereby increasing the chances of conversion. 

One of the primary advantages of PPC advertising is its ability to provide quick and measurable results. Unlike traditional advertising methods, PPC campaigns can be launched and adjusted rapidly, allowing businesses to respond to real-time market changes and consumer behavior.

PPC offers service-based businesses a value proposition potential customers can’t pass up. It allows these businesses to target specific geographic areas, ensuring that potential customers see their ads in their local vicinity. Your PPC ads can also be tailored to highlight your specific services, promotions, or unique selling points, making them highly relevant to the target audience. PPC is a versatile and impactful tool that can significantly enhance a service-based business’s online presence and growth.

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PPC Advertising Options Courtesy of Succeeding Small

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Search Ads

Search ads are a form of online advertising that appears on search engine results pages (SERPs) when users enter specific keywords or phrases. These ads are typically displayed at the top or bottom of the search results and are marked as sponsored content. Advertisers bid on keywords relevant to their client’s businesses, and when a user searches for those terms, the search engine’s algorithm determines which ads to display based on the bid amount and the ad’s relevance. 

Search ads are the most highly utilized pay-per-click PPC campaigns. They allow businesses to reach potential customers actively seeking information about their products or services, thus increasing the likelihood of conversion.

Display Ads

Display ads are a type of online advertisement that appears on websites, apps, and social media platforms within the Google Display Network and other ad networks. Unlike search ads, which target users actively searching for specific keywords, display ads are shown to users as they browse the internet, often based on their interests, demographics, and previous online behavior. 

These ads can be in various formats, including banners, images, videos, and interactive content, and are designed to capture attention and drive brand awareness. Display ads are particularly effective for retargeting campaigns, where ads are shown to users who have previously visited a website, keeping the business top-of-mind and encouraging them to return and complete a desired action.

Remarketing Ads

Remarketing campaigns are targeted advertising strategies designed to re-engage users who have previously visited a website or interacted with a brand but have yet to complete a desired action, such as making a purchase or filling out a form. By using cookies to track these visitors, businesses can display tailored ads as they browse other websites or use social media, reminding them of the products or services they showed interest in.

Remarketing helps keep a brand top-of-mind, encouraging users to return and convert. This approach is highly effective because it targets an audience that has already demonstrated interest, leading to higher conversion rates and a better return on investment.

Local Service Ads

These ads appear at the top of search engine results when users search for specific services in their vicinity, such as plumbers, electricians, or cleaning services. Local Service Ads typically feature essential information like the business’s name, phone number, operating hours, and customer reviews, making it easy for potential customers to find and contact the business directly. 

By focusing on local visibility, these ads help service-based businesses attract highly relevant leads from nearby customers ready to engage, thus enhancing their local market presence and driving more direct inquiries and bookings.

Focusing on What Matters: Improving Key Performance Metrics

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Read our case studies for a deeper look into how we delivered client results.
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How Does PPC Advertising Work?

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Ad Placement

Advertisers bid on specific keywords relevant to their target audience. Search engine users use these keywords when looking for products or services related to the advertiser’s offerings.

Ad Auction

Search engines like Google and Bing conduct auctions to determine which ads will appear on the search engine results pages (SERPs) and in which order. The auction considers the bid amount, ad quality (based on factors like ad relevance and landing page experience), and expected click-through rate (CTR).

Ad Display

If the advertiser wins the auction, their ad is displayed on the SERP when a user searches for the keyword. On other platforms like social media or display networks, ads are shown based on the targeting criteria set by the advertiser.

Cost

The cost of a click (CPC – cost-per-click) is determined by the bid amount and other factors. Advertisers only pay when someone clicks on their ad, hence the name “pay-per-click.”

Ad Quality and Relevance

Search engines prioritize ads relevant to the user’s search query and offer a good user experience. Advertisers are encouraged to create high-quality ads with appropriate keywords and landing pages to improve their ad rank and reduce cost-per-click.

Campaign Management

Advertisers can manage their PPC campaigns through platforms like Google Ads or Bing Ads. They can set budgets, adjust bids, create ad copy, and track performance through detailed analytics and reporting.
PPC marketing is effective because it allows advertisers to reach a targeted audience that is actively searching for their products or services. It also provides a measurable way to track ROI and optimize campaigns for better performance.

Why Should Small Businesses Invest in PPC?

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In the competitive digital landscape, small businesses can significantly benefit from investing in pay-per-click (PPC) advertising. PPC offers a targeted and measurable way to reach potential customers, drive website traffic, and boost sales. Below are key reasons why small businesses should consider investing in PPC:

Better
Targeting

PPC enables precise targeting based on location, demographics, interests, and user behavior, ensuring ads are shown to the right audience at the right time.

Faster
Results

PPC advertising can generate immediate visibility and traffic to a small business’s website. Unlike organic search engine optimization (SEO) efforts that can take months to see results, PPC ads can start driving traffic to your website as soon as the campaign is launched.

Improved Brand Visibility

PPC campaigns can quickly increase a small business’s brand visibility by ensuring their ads appear at the top of search engine results pages (SERPs) and on relevant websites. This immediate visibility helps in attracting more attention and recognition from potential customers.

Ease of Experimentation

PPC advertising allows small businesses to easily experiment with different ad creatives, targeting options, and bidding strategies. This flexibility lets businesses quickly test what works best for their audience and adjust their campaigns accordingly.

Trackable Data

PPC campaigns provide small businesses with detailed and trackable data, allowing them to measure the effectiveness of their ads in real time. Metrics such as clicks, impressions, conversions, and ROI can be easily monitored and analyzed, providing valuable insights into campaign performance.

Customizable

PPC advertising allows small businesses to customize their campaigns based on their specific goals, target audience, and budget. Businesses have complete control over various aspects of their ads, including ad copy, bidding strategies, and targeting options, enabling them to tailor their campaigns for maximum effectiveness.

Shorter Sales Cycles

PPC advertising can shorten sales cycles by quickly driving qualified leads to a small business’s website. Unlike organic methods, which can take time to gain traction, PPC ads can immediately connect businesses with potential customers actively searching for their products or services.
Ready to boost your business with targeted PPC strategies? Contact us today to drive results!
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SEO vs. PPC: Which is Best for Your Business?

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Google Certified Ads Manager

Succeeding Small offers the expertise of a Google Certified Ads Manager, who is trained and experienced in maximizing PPC campaigns for small businesses. This certification ensures that our team understands the latest trends, best practices, and strategies for effective PPC advertising on Google.

Detailed Reporting

We offer comprehensive and transparent reporting on the performance of your PPC campaigns. Our detailed reports include key metrics such as clicks, impressions, click-through rates (CTR), conversion rates, and return on ad spend (ROAS). This data-driven approach allows you to track the effectiveness of your campaigns in real time and make informed decisions to optimize performance.

Our PPC Agency Services

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Keyword Research

We identify the most relevant and high-performing keywords for your business. By understanding the search terms your target audience uses, we can strategically optimize your ad campaigns to ensure your ads are shown to the right people at the right time. This keyword research forms the foundation of our PPC strategy, allowing us to create highly targeted ads that drive quality traffic to your website and maximize your return on investment (ROI).

Landing Page Development

We develop professional landing pages to convert clicks into valuable actions. They’re designed to align with your PPC campaigns, ensuring a seamless user experience and maximizing conversion rates. Our landing pages are crafted to highlight your unique selling propositions, capture visitor interest, and encourage desired actions, such as sign-ups or purchases. By focusing on compelling design, persuasive copywriting, and clear calls-to-action, we help you achieve your business goals effectively through PPC management.

Google Ads Management

We craft compelling and relevant ad copy that incorporates essential keywords. Ads typically include headlines, descriptions, and display URLs designed to attract clicks and drive traffic to the client’s website. We then set and manage bids for each keyword to ensure that ads appear prominently in search engine results pages (SERPs) while maintaining a competitive cost-per-click (CPC) and maximizing return on investment (ROI). There’s more that goes into the process, but they are our core management responsibilities.

Remarketing Campaigns

Remarketing in Google Ads is a strategy that targets users who have previously visited your website. By placing a Google Ads remarketing tag on your site, you can track these visitors and display customized ads to them as they browse other websites within the Google Display Network or use Google Search. This helps keep your brand visible, reminds potential customers of their interests, and encourages them to return and complete a desired action, such as making a purchase or filling out a form.
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Frequently Asked Questions at Our PPC Agency

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We love that clients come to us as their trusted PPC agency. Here are some of the most common questions we hear from you and the answers you want without having to search the internet.

PPC involves paying for ads that appear at the top or bottom of search engine results pages (SERPs). Advertisers bid on specific keywords and pay each time someone clicks on their ad. This method provides immediate visibility and allows for precise targeting and ad spend control, making it effective for quick, measurable results. 

SEO, on the other hand, focuses on improving a website’s organic ranking by optimizing content and structure and building authority over time. Unlike PPC, organic clicks are “free,” but achieving high rankings can take several months of work. SEO aims to attract users through high-quality, relevant content and a well-optimized website, offering long-term benefits and increased credibility in the eyes of users. PPC and SEO have unique advantages, and an integrated approach often yields the best results for a comprehensive digital marketing strategy.

The amount you should spend to get results with PPC depends on your business goals, industry, and competition. We recommend starting with a budget of $1,500 to $5,000 per month. After our first consultation, we can assess the viability of ads for your business and determine the CPCs for the keywords that support your business. After that, we can make predictions about how many conversions you will likely get for the monthly ad spend.
We offer three different tiers of management services tailored to your specific needs. Our pricing structure is determined after assessing various factors surrounding your industry, business size, competition level, and your specific marketing objectives. Each tier is designed to provide different levels of service and support, ranging from basic management to comprehensive strategy development and ongoing optimization.

The timeline to see results from PPC campaigns varies depending on several factors, including your industry’s competitiveness, your ad campaigns’ effectiveness, and your website’s conversion rate optimization. Generally, you can see initial results within a few weeks of launching your PPC campaign. However, it typically takes about 3 to 6 months for more substantial results and optimization. 

It’s important to note that PPC is a dynamic and ongoing process. Continuous monitoring, testing, and refining of your campaigns are crucial to long-term success. Your digital marketing agency will work closely with you to set realistic expectations and provide regular updates on the progress and performance of your PPC campaigns.

The contract duration is 6 months. This timeframe allows us to effectively implement and optimize your PPC campaigns, ensuring we can deliver the best possible results for your business. At the end of the contract period, we can review the performance and discuss next steps based on your goals and objectives.

We provide comprehensive reporting that includes Looker Studio exports and detailed commentary on the various elements impacting your ad account. Our reports are designed to clearly understand campaign performance, including metrics such as clicks, impressions, conversions, and return on investment (ROI). Additionally, we provide insights into ad performance, audience behavior, and recommendations for optimizing your PPC campaigns. We aim to ensure transparency and help you make informed decisions to achieve your business objectives.

Our PPC agency drives growth and revenue by strategically managing your pay-per-click campaigns. We conduct thorough keyword research and competitive analysis to identify high-value opportunities. We optimize your ad campaigns to maximize visibility and attract qualified traffic. By continuously monitoring and analyzing campaign performance, we refine targeting, ad copy, and bidding strategies to improve click-through rates and conversion rates. 

Additionally, we focus on improving your ROI by optimizing landing pages and implementing conversion rate optimization (CRO) techniques. Our goal is to ensure that every click on your ads has the potential to convert into a lead or sale. We provide detailed reporting and analytics, offering insights into campaign effectiveness and highlighting areas for improvement. Ultimately, our PPC strategies are designed to drive measurable growth and revenue for your business, ensuring that your advertising investment delivers tangible results.

We stay current with industry best practices and trends through continuous education, participation in industry conferences and webinars, and collaboration with industry experts. Our team regularly attends workshops and training sessions to stay informed about the latest advancements in PPC advertising, digital marketing strategies, and platform updates. By staying proactive and adaptive, we ensure our clients benefit from the most effective and innovative PPC strategies. 

Get PPC Results to Transform Clicks into Customers
Invest in success with our proven PPC solutions. You can partner with a team dedicated to creating cost-effective campaigns that drive high-quality traffic and generate substantial returns. See the difference in our expertise and all of the benefits you can expect to bring to your business.

Ready to Get More Leads with PPC?

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If you’re a small business in Colorado Springs ready to experience growth, our team of experts can help you. You will receive premier paid advertising services because we use our knowledge of SEO and traffic trends to create one-of-a-kind advertisements. So, if you’re ready to work with a knowledgeable team that can maximize your visibility while minimizing costs, contact us today!

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