Personal Trainer Website Design
AP Wellness
AP Wellness Training & Consulting, founded by personal trainer Aleks Pavlovic, specializes in personalized fitness plans, health consulting, and nutrition guidance. With a passion for empowering clients to achieve their health goals, Aleks needed a digital presence that matched her dedication and expertise. She approached Succeeding Small to design a website to help her reach more clients, build her brand, and effectively promote her services.
THE RESULTS
Increase in Organic Traffic
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Keywords Ranked
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About AP Wellness Training & Consulting
objectives:
- Enhance brand awareness and engagement
- Increase conversions through the website
- Improve website speed and performance
- Implement keyword-rich copy on-site
- SEO onboarding, analysis, and reports
AP Wellness Training & Consulting, founded by personal trainer Aleks Pavlovic, specializes in personalized fitness plans, health consulting, and nutrition guidance. With a passion for empowering clients to achieve their health goals, Aleks needed a digital presence that matched her dedication and expertise. She approached Succeeding Small to design a website and a local SEO strategy to help her reach more clients, build her brand, and effectively promote her services.
PHASE 1
Competitor Research, Keyword Analysis, & On-Page SEO
Every successful personal trainer website design starts with a deep understanding of the industry landscape. We began by conducting thorough competitor research and keyword analysis specific to the personal training and wellness sector in San Francisco. This initial phase was crucial in identifying what potential clients are searching for and ensuring that AP Wellness stood out in the competitive personal training market.
- Competitor Research: We analyzed top competitors in the personal training industry to understand their strengths and identify opportunities for AP Wellness to differentiate itself.
- Keyword Analysis: By targeting high-volume keywords like “personal trainer website design” and “web design for personal trainer,” we laid the foundation for strong on-page SEO to drive site traffic.
- On-Page SEO: We optimized the website’s meta tags, headers, and content with relevant keywords to improve its search engine rankings and visibility.
before the website redesign
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PHASE 2
Design, Copy, & Interactive Elements
With a solid SEO foundation in place, we moved on to designing a website that genuinely reflects the AP Wellness brand. The goal was to create a modern, sleek design that would appeal to Aleks’ target audience while incorporating elements that enhance user experience and engagement.
- Sleek and Modern Design: We crafted a responsive, visually appealing design that works perfectly on all devices. The clean layout and intuitive navigation make it easy for visitors to find the necessary information.
- Custom Copywriting: Our copywriters developed engaging, SEO-optimized content that communicates the benefits of AP Wellness’ services, positioning Aleks as a trusted personal training and wellness expert.
- Interactive Elements: We integrated a blog to provide valuable fitness and wellness tips, helping to engage visitors and build a loyal audience. The blog also supports ongoing SEO efforts by continuously adding fresh, relevant content to the site.
the final product
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PHASE 3
Phase 3 - Lead Generation Optimization
Next, we focused on optimizing the site for lead generation. We wanted to ensure visitors could quickly contact Aleks or sign up for her services.
- Lead Generation Forms: We designed strategically placed lead generation forms throughout the site, including a prominent contact form on the homepage and a newsletter sign-up form. These forms are simple to complete, encouraging more visitors to reach out.
- Calls to Action (CTAs): Clear, compelling CTAs guide visitors to take action, such as booking a consultation, signing up for a newsletter, or reading more about Aleks’ services.
Client Testimonial
"Working with Succeeding Small was a game-changer for my business. They took my vision and turned it into a beautiful, functional website that truly represents my brand. The increase in traffic and client inquiries has been amazing, and I couldn’t be happier with the results."
PHASE 4
Local SEO, Off-Page SEO, & Ongoing Growth
The final phase involved strengthening AP Wellness’s online presence through local and off-page SEO strategies, ensuring the site continues to grow and attract new clients.
- Local SEO Optimization: We claimed and optimized local listings for AP Wellness, ensuring consistency across all online platforms. This included updating business information on Google My Business and other directories, helping the site rank higher in local searches.
- Off-Page SEO: We built high-quality backlinks from reputable sites within the fitness and wellness industry, boosting the site’s authority and improving its search engine rankings.
- Ongoing Support: We provided ongoing website hosting, management, and SEO support to ensure that AP Wellness continues to grow and adapt to changing market trends.
the results
After launching the redesigned website for AP Wellness, the results were impressive:
- Increase in Organic Traffic: Organic traffic grew by over 500% within the first three months of launch, significantly increasing the number of potential clients finding AP Wellness online.
- Improved Keyword Rankings: AP Wellness began ranking for 150+ relevant keywords, including high-traffic terms like “personal trainer San Francisco.”
- Higher Engagement Rates: User engagement on the site improved dramatically, with visitors spending more time on the site and interacting with its content.
- Lead Generation Success: The optimized lead generation forms resulted in a 40% increase in new client inquiries.
Conclusion
Succeeding Small helped AP Wellness transform its digital presence with a custom web design tailored for personal trainers. We positioned AP Wellness for sustained growth and success in the competitive fitness industry by focusing on modern design, strategic SEO, and effective lead generation. If you’re a personal trainer looking to elevate your online presence, Succeeding Small is here to help.
