SEO for Electricians

As an electrician, you provide an essential, in-demand service; therefore, you may think your business will market itself. After all, we can’t safely heat and light our homes without you! Builders and homeowners can’t hire you, however, if they don’t know you exist. Instead, they’ll choose your bigger, more well-known competitors. 

Search engine optimization (SEO) for electricians allows you to appear on the first page of major search engines, such as Google, Yahoo, and Bing. And with this online visibility, your business will have the resources to thrive.

Benefits of SEO for Electricians

More and more people rely on Google to find local businesses, including electricians and other contractors. 92% of these searchers choose to work with companies that show up on the first page.

Though you can be a great electrician with poor online visibility, you may never get the chance to prove it! A good SEO strategy for electricians will…

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Build Brand Awareness

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Generate Quality Local Leads

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Demonstrate Your Expertise


Electrician SEO Services and Process

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What should you expect when working with Succeeding Small for your electrician SEO strategy? Your marketing campaign will be tailored to the needs and goals of your business, but here’s a general overview:

Initial Research

Our team will learn about your business, conduct competitor research, and begin choosing keywords for your campaign.

Optimize Your Current Site

We’ll ensure your site has a healthy foundation before beginning our campaign. This step includes distributing keywords, adding links, improving site speed, etc.

Create and Optimize Business Listings

Our SEO experts will verify that your business info is consistent across the internet and create new listings for you. We’ll also set up or optimize your Google Business Profile.

Create a Content Strategy

We’ll plan and create content to increase your relevance for electrician-related search terms and persuade your ideal customer to work with you. This can include service pages, local landing pages, blog posts, and more.

Explore Link Building Opportunities

One way to improve your search rankings is to get links back to your site from high-quality sources. Our SEO experts will contact relevant sites and industry publications to secure guest post opportunities and other links.

Collect Data

As our team works, we’ll monitor the results of your SEO campaign using Google Analytics, Google Search Console, and other SEO tools. This way, we can keep you in the loop and adjust your SEO strategy as needed.

Our Favorite Marketing Strategy for Electricians

At Succeeding Small, one of our favorite digital marketing strategies for contractors and trade-based businesses combines organic and paid search. SEO is a cost-effective marketing strategy that offers great long-term results, while pay-per-click advertising can help you secure a page-1 spot on Google almost immediately.

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Local SEO

Local SEO is the process of optimizing your digital assets for local search. For example, it allows you to rank for search terms like “electrician near me” and “electrical repair Denver.” 


Local SEO is a MUST for businesses with a physical location or a specific service area, but it does take about three months to start working.


Why it works:

  • Local SEO allows you to occupy more space on the search engine results pages.
  • You won’t have to sort through leads outside your service area.
  • People that find you through local search are more likely to book a service.


Google Ads are the sponsored links that show up at the top of search engine results pages, even before local or organic results. 


Google Ads allows you to bid on search terms that you’d like to show up for, meaning that your ad campaign can appear on page 1, even if your site ranks poorly organically.


Why it works:

  • You only pay for clicks through to your site.
  • Ads appear at the top of the SERPs, so a potential customer will see your ad before viewing competitors’ sites.
  • You’ll learn more about your customers by looking at ad data.

Choose Succeeding Small as Your Electrician SEO Company

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Expert Strategies for Contractors

At Succeeding Small, we specialize in marketing for contractors and the trades, including electricians, HVAC specialists, home remodelers, and more. Because of our extensive industry experience, we know what marketing strategies work for businesses like yours.

Passion for Small Business

Succeeding Small was founded by CEO Madeleine Costa to support small businesses like her parents’. We are invested in our clients’ success because we believe that passionate small business owners like you deserve to thrive.

Integrity-Filled Marketing

We practice integrity-filled marketing, meaning you’ll never have to worry about getting penalized for dishonest SEO practices or losing work you’ve paid for if you decide not to renew your contract.

Your Business’s Future is Electrifying

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Digital marketing with Succeeding Small can keep your phone ringing and bring in quality leads. When you’re not worried about finding your next electrical job, you can focus on doing what you love. Let us use our knowledge of SEO to make you a household name.



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