Copyright © 2023 Succeeding Small.
As an electrician, you provide an essential, in-demand service; therefore, you may think your business will market itself. After all, we can’t safely heat and light our homes without you! Builders and homeowners can’t hire you, however, if they don’t know you exist. Instead, they’ll choose your bigger, more well-known competitors.
Search engine optimization (SEO) for electricians allows you to appear on the first page of major search engines, such as Google, Yahoo, and Bing. And with this online visibility, your business will have the resources to thrive.
More and more people rely on Google to find local businesses, including electricians and other contractors. 92% of these searchers choose to work with companies that show up on the first page.
Though you can be a great electrician with poor online visibility, you may never get the chance to prove it! A good SEO strategy for electricians will…
Build Brand Awareness
Generate Quality Local Leads
Demonstrate Your Expertise
At Succeeding Small, one of our favorite digital marketing strategies for contractors and trade-based businesses combines organic and paid search. SEO is a cost-effective marketing strategy that offers great long-term results, while pay-per-click advertising can help you secure a page-1 spot on Google almost immediately.
Local SEO is the process of optimizing your digital assets for local search. For example, it allows you to rank for search terms like “electrician near me” and “electrical repair Denver.”
Local SEO is a MUST for businesses with a physical location or a specific service area, but it does take about three months to start working.
Why it works:
Google Ads are the sponsored links that show up at the top of search engine results pages, even before local or organic results.
Google Ads allows you to bid on search terms that you’d like to show up for, meaning that your ad campaign can appear on page 1, even if your site ranks poorly organically.
Why it works:
Unlock the secrets to fast lead generation for your small business with our FREE Google Ads Survival Kit – drive website traffic, boost brand awareness, and skyrocket sales without networking!