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You have a passion for serving people and helping them find rest, relaxation, and healing. But unfortunately, being passionate and providing a high-end service isn’t enough to find success for your local spa or salon.
Your locally-owned business needs a savvy marketing strategy to thrive in an industry dominated by franchises like Massage Envy and Palm Beach Tan. Our search engine optimization (SEO) services for day spas will ensure that your online presence can compete with the biggest names in your space.
Most people looking for a new tanning salon or nail studio start with a simple Google search. Sure, they may ask their friends and family for recommendations or call the salon they see on the way home from work, but it’s easier to whip out their smartphone, read a few reviews, and book an online appointment.
If your business doesn’t appear for search queries like “facial spa near me,” you’re missing out on customers who prefer contactless booking. You need SEO because:
Your Ideal Customer is Online
A Strong Online Presence Builds Trust
You’ll Stand Out From Your Competitors
Our SEO experts at Succeeding Small will create a custom marketing strategy to optimize your online presence and get you seen by your ideal customer. Each SEO strategy will include:
With on-page SEO, we’ll target specific search terms by distributing relevant keywords throughout your site, creating a content strategy for new pages and blogs, and building a link structure that will allow your customers (and Google) to navigate your site quickly and easily.
Off-page SEO refers to things like acquiring backlinks from websites in the beauty industry, listing you in local directories, and optimizing your Google Business Profile. These tactics help boost your site ranking by showing Google that you are an expert in your space.
Our technical SEO services include checking site speed and health, updating your security certificates, and making your site mobile responsive. And if you have no idea what any of those things mean, don’t worry. Our team is always happy to answer your SEO questions.
Though our first love is SEO, we know your spa or salon has unique marketing needs. Our goal is to find a strategy that allows you to meet your business and financial goals, so we also offer:
Social Media Marketing
Social media marketing is a great channel for spas and salons to show off their work with before and after photos and behind-the-scenes content. Our social media experts can develop a strategy, write captions, and schedule posts, so you have one less thing to worry about.
SEO takes time to work, but you need customers NOW. By combining SEO with pay-per-click advertising, we can help you get leads right away while building up your organic presence. Eventually, you’ll be able to spend less on ads because you’re already on page 1 of Google.
Email marketing is a great way to keep in touch with your VIPs. Send out special offers, remind them when it’s time for their next appointment, or just send out helpful beauty tips to stay top-of-mind between services.
Every small business deserves to thrive. You pour your heart, soul, and passion into your work daily. But unfortunately, that isn’t always enough to bring customers through the door. At Succeeding Small, we’ll help you generate a steady stream of leads, so you can focus on the parts of your business you love. Schedule a free strategy session to see how.
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