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SECURITY company case study

PIKES PEAK SECUIRTY

THE RESULTS

Increase in Organic Traffic
+ 0 %
Increase in Conversion Rate
+ 0 %
Increase in Engagement
+ 0 %

Security Company Skyrockets Conversions by 900% with Targeted SEO

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Founded on 18 years of military service and over 8 years in the security guard industry, Colorado-based Pikes Peak Security has been safeguarding communities since 2019. Founder and CEO, Adrian Smith, takes this mission to heart.

“I started Pikes Peak Security because I have a sense of purpose, and after I departed the military, helping serve my country, I wanted to help protect my community and the people and businesses in it.”

Pikes Peak Security's Journey

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Like many small business owners, Adrian is an expert in what he does — protecting his community. However, as an intelligent business owner, he also knew he needed an expert-level marketing strategy to give his business the best chance at success. 

That’s when he decided to partner with us to increase his online visibility and attract the right audience with targeted search engine optimization (SEO) strategies. This was one of the best moves he could have made, as his ideal customers were already looking for his security services; he just needed to ensure they could find him online.

The Challenge

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Despite offering top-notch security solutions, Pikes Peak Security struggled to gain online visibility and attract the right audience. Adrian needed a strategy that would not only increase website traffic but also convert that traffic into leads and clients.

Taking Control with SEO

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By receiving the guidance of our SEO experts, Pikes Peak Security was able to implement an SEO strategy as comprehensive as their security services, which included:

  • Keyword Optimization: This initiative ensured their website ranked prominently for crucial terms like “Pikes Peak Security,” “security guard company Colorado Springs,” and “customer service security guard,” increasing visibility.
  • Content Development: By enhancing existing content and creating new, informative articles on topics such as school security and security guard responsibilities, they were able to engage and educate their audience effectively.
  • Technical SEO: Improving website speed, mobile responsiveness, and overall user experience not only enhanced their search engine rankings but also provided a smoother experience for visitors, contributing to higher engagement and conversions.

Remarkable Results

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The results of Pikes Peak Security’s focused efforts were extraordinary:
Clicks:
Increased from 278 to 403
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Impressions:
Increased from 37,000 to 49,900
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Organic Search Traffic:
Skyrocketed from 27 to 180
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Conversions:
Jumped from
2 to 18
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Average Engagement Time: Improved from
1:52 to 2:34
+ 0 %
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Pike Peak Security's Success

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Thanks to a strong SEO strategy, Pikes Peak Security completely changed how they show up online, which led to a massive boost in website conversions – like 900%! Now, Adrian’s dedication to keeping his community safe is more evident than ever, as his ideal customers can easily discover and connect with Pikes Peak Security’s services right on the web.

“The design of our site is clean and elegant, our page rankings drastically improved, and most importantly, our business saw a positive impact for lead generations and sales after working with them,” says Adrian. “We couldn’t be happier.”

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