SEO for Contractors and Home Improvement Companies

Succeeding Small specializes in helping contractors, like you, improve their online visibility and convert more leads into loyal customers. Referrals are an important source of clients for contractors and home remodelers, but you need a better marketing strategy than waiting around and hoping that someone will recommend your service. Future-proof your contracting business with SEO services from Succeeding Small!

Why is SEO Important for Contractors?

When someone needs work done on their home, their first stop is probably a search engine like Google, Bing, or Yahoo. They’ll locate contractors in their area, browse services on the contractor’s website, and read Google reviews before making a decision.

The question is, will these searchers find your business or hire a competitor instead? 

Our SEO services for contractors can help you:

Icon of a phone ringing

Become a Household Name

Icon of a growth chart

Build Trust with Clients

Icon of money in hand

Get More Inquiries

Our Clients Include…

a picture of red dots

Many digital marketing experts understand SEO and marketing strategy but may not understand the unique challenges of YOUR industry. At Succeeding Small, we’ve helped contracting companies in the following fields improve their online presence and close more sales:

We’ll take the time to understand your business and use our industry experience to craft a strategy for success.


Popular SEO Services for Contractors

a picture of white dots

GBP Setup and Optimization

Creating an optimized Google Business Profile allows your contracting business to appear in Google Maps, as a business listing on the search engine results page, AND in the list of links. You can also share EXACTLY what areas you serve and the best way for customers to get in touch.

web design icon

Local Landing Pages

Local landing pages use carefully-selected keywords and highly-relevant content to let searchers (and Google) know that you serve their area. If you have multiple locations or work in several cities, local landing pages can help you rank for each area in which you offer home improvement services.

Technical SEO

Google doesn’t just look for local keywords and relevant content when deciding what to show on the search engine results page. It also looks at technical factors such as site load speed, linking structure, sitemaps, etc. We’ll ensure that your site is fast, healthy, and easy to crawl so more people can find your services.

Local Link Building

Having external links to your site also boosts your credibility with Google. We’ll help you secure listings in relevant directories and guest post spots in industry-specific publications to drive even more traffic to your website.

Content Writing

Answering searchers’ questions about your industry is a great way to build rapport with potential clients before you try to close a sale. We’ll craft well-researched blog posts to help more searchers find you and establish you as the authority in your space.

Keyword Research

We conduct in-depth research to see how searchers look for businesses like yours. Then we use those search terms strategically throughout your website and Google Business Profile to boost your rankings.


a picture of red dots

Why Contractors Trust Succeeding Small with Their SEO

a picture of white dots

Industry Experience

Your contracting company is unique, but our knowledge of the home improvement industry means we know which marketing strategies work for businesses like yours. We can hit the ground running once we understand your business goals and personality.

Personalized Attention

When you work with Succeeding Small, you’ll have one primary point of contact, so you don’t have to worry about getting lost in the shuffle. In addition, our small team of marketing experts will take the time to get to know your business and truly act as an extension of your team.

Proven Strategies

At Succeeding Small, we combine our knowledge of search engine algorithms and human psychology to drive traffic to your site and turn that traffic into paying customers. Trust the experts that bring over 150,000 monthly visitors to our clients’ websites.

Get More Leads for Your Contracting or Home Improvement Company

a picture of red dots

As a contractor, your business is affected by supply chain issues, labor shortages, and other changes in the market more than most. You shouldn’t also have to worry about bringing in leads. SEO with Succeeding Small can help you build brand awareness and keep your phone ringing, so you can focus on solving other challenges your business faces. Contact our team today to learn more about how we can help.



Unlock the secrets to fast lead generation for your small business with our FREE Google Ads Survival Kit – drive website traffic, boost brand awareness, and skyrocket sales without networking!

the best podcast for


Weekly episodes to help you start, scale, and succeed in business!