The Succeeding Small Podcast


Small businesses deserve every chance to grow, compete, and succeed. As an SEO company based in Colorado Springs, we help get you the online visibility you’re looking for to gain more leads, pass your competition, and achieve your business goals. With us as your partner, your small business can show up right where your customers are looking for you.

Search Engine Optimization

Search engine optimization (SEO) is the process of optimizing your digital assets to maximize visibility on platforms like Google. As a digital marketing agency, our primary specialty is SEO, which means we have dedicated our education and expertise to understanding how search engines work, and how we can get small businesses just like yours to show up for searches like “Dentist Colorado Springs” or “family law attorney near me.”

When you work with Succeeding Small, you gain a reliable, honest, and supportive partner in marketing. Our specialists will apply their expertise and knowledge to optimize your digital presence, helping drive traffic to your website and maximizing every opportunity for users to convert. By combining our SEO expertise and algorithm knowledge with a deep understanding of consumer behavior and human psychology, we’re able to craft a digital presence that’s optimized for both the user and the search engine.


Benefits of SEO


Increased Website Traffic

Imagine if your ideal client walked through your doors today, ready to buy, and all you had to do was tell your story and present your services and products to close the sale.. That’s what SEO can do for your business. We drive traffic to your website, helping you show up for keyword searches that people are typing in right this second to find businesses just like yours.

Brand Visibility & Credibility

SEO is a great way to grow your brand awareness online and gain trust with your ideal customers. With us, you’ll have a fully optimized and functional website, high quality directory listings and backlinks, and wide-spread online visibility that will convince your audience that you are trustworthy.

Long-Term Marketing Strategy

If you’re tired of spending money on ads, constantly searching for customers, or needing the phone to ring, SEO is the right strategy for you. SEO provides long-lasting visibility that works for you 24/7. With Succeeding Small, you can say goodbye to cold calls and expensive cost-per-clicks, and say hello to organic traffic.

Our SEO Philosophy

We take a unique approach to SEO that has been proven to grow small businesses in their local areas. Our expert strategy includes optimizing for both on-site SEO and off-site SEO. With on-site SEO, we optimize everything on your website from the technical to the creative—improving things like website speed, writing, and even optimizing for conversions. With off-site SEO, we help you with reputation management, directory listings, reviews, and backlinks. With us as your SEO agency, your small business will have a developed presence online, show up for industry searches, and have every opportunity to get new clients.

In addition to our comprehensive strategy, we take SEO one step further: we bridge the gap between the algorithm and the audience. Our team of experts provide superior digital marketing services based on our advanced knowledge of the algorithms, so that your company can be found online for the billions of searches that happen each day. Not only that, but we pair our comprehensive expertise with our deep understanding of human psychology and consumer behavior, so your newfound audience actually converts into paying customers.

Learn more
about SEO


One of the pillars of Succeeding Small is education. We believe in investing in our own education, as well as educating our clients. If you’d like to learn more about search engine optimization, or are curious how SEO can help you, we’re here for you!




SEO stands for search engine optimization. We define SEO as the process of optimizing any digital asset to maximize organic visibility in as many places as possible. For example, we optimize your website to show up when people search for your industry on Google. Likewise, we optimize your Google My Business profile to show up in Google maps, get high quality listings and backlinks, optimize your social media profiles, and more to maximize visibility as much as possible.

Keywords are words or phrases that someone types in a search engine like Google to answer a question, solve a problem, or find a business. We start every SEO campaign by performing keyword research, to find the exact phrases that people use to find industries like yours.

Organic search results are the unpaid results on a search engine results page (SERP). Paid search results means that someone paid to have their ad appear on a SERP.

First and foremost, SEO works by understanding how the algorithm works. We estimate that Google has over 200+ rank signals they use to evaluate whether or not your website is worthy of showing up on their search results. We study these rank signals to optimize your website, content, listings, backlinks, reviews, and more to show up on page one of Google.

SEO is not just for the corporate competition. Every small business deserves the chance to succeed online, and SEO is the process to accomplish just that. SEO is a great investment when you are looking to increase leads, gain new customers, and raise your bottom line. At Succeeding Small, we specialize in SEO exclusively for small businesses.

Local SEO is the process of optimizing digital assets to show up in search results for local cities and geographic areas. Local SEO is the strategy we use for brick and mortar locations or service area businesses who are looking to show up online in their local vicinity. Local SEO also helps you rank in places like Google Maps.

Technical SEO is the process of optimizing a website according to search engine quality standards. Technical SEO makes sure that your website can be found by search engines and used by customers. We look at things like crawlability, website speed, XML sitemaps, duplicate content, and more.

Succeed in Small Business with SEO

SEO is an incredible way to get visibility online for your small business, that way you can stop hunting for clients and chasing leads. Instead, those same customers come straight to you, allowing you to grow your business. With us as your SEO agency, you have a partner in small business marketing. We provide integrity-filled services to create quality digital assets and long-term visibility for your company. Ready to get more customers online? Connect with us today and see how SEO can benefit you!

the Succeeding Small Podcast

Join Founder and CEO, Madeleine Costa, each Wednesday as she shares her tools and tips to help you grow your small business to reach its full potential!