At Succeeding Small, we stand firm in our belief that small businesses do not belong in a box. With every website we build, every page we optimize, every ad we run, we craft digital marketing assets as unique as the entrepreneurs themselves, all optimized for maximum visibility.


In addition to our incredible team, we also are proud to offer a digital marketing internship program. We partner with UCCS and other universities in Colorado Springs to educate students in the field of digital marketing.


My name is Madeleine Costa, founder of Succeeding Small. I began my company when I realized I sought something different than the large-scale marketing companies that dominated the market. I wanted to serve the small businesses that made up my entire family for generations. I wanted to provide the same quality of superior marketing at a price-point that small businesses could afford.

After earning my Bachelor’s degree in English and Marketing, and studying the complex algorithms that search engines use to rank websites, and successfully managing dozens of digital marketing campaigns, I have been able to form a deep understanding of how to grow small businesses online.

Danica Artzberger

Danica is a Colorado native who is passionate about marketing. She attended UCCS, which is how she was first introduced to Succeeding Small. She completed our internship and quickly found her passion for helping small businesses and everything digital marketing. She loves building brands, designing new websites, and brainstorming ways for our client’s to get the visibility they deserve.  Outside of work, Danica loves running, spending time with friends and family, and reading a good book.


Colin is a Colorado native who is passionate about improving and growing small businesses. He attended UCCS and joined the Succeeding Small team as an Intern. He also completed the internship and found a passion for growing small businesses through digital marketing. He enjoys developing websites, designing brands, and developing strategic strategies based on data to improve small businesses’ web presence. When he is not at work he loves spending time with his family and friends and enjoying the great outdoors of Colorado.

Riley Appleyard

Riley is a Digital Marketing Specialist at Succeeding Small. She attended college at Oklahoma State University, where she graduated with duel degrees in International Business and Marketing and a minor in German. She moved from Oklahoma to Colorado Springs in January of 2020, practicing Graphic Design and discovering her passion for Digital Marketing and logo design before joining the Succeeding Small team. When she’s not working, Riley loves to crochet (a skill she taught herself during quarantine), watch movies, Facetime with family, and visit local breweries.


Madison is our Operations Manager at Succeeding Small.

While she prides herself on being an organized and focused person, her interests are vast and varied. She has worked most of her professional career helping startups and small businesses in the non profit sector add structure, systems and organization to their daily processes and procedures. In her personal life, she is a personal trainer, avid health food junky and a proud dog mom. Her professional and personal life collide as she also runs her own personal training business alongside her husband. Madison’s passion is to bring energy, organization and simplicity to each area of her life and work.


Makaela is a Colorado Springs native looking to give back to the small business community that created the foundation beneath her.

She is an ‘outside the box’ thinker with a passion for communication and organization which led her to the position of Project Manager at Succeeding Small. She is a graduate from the University of Colorado, Boulder and has a degree in Strategic Communication with an emphasis in Advertising and a minor in Leadership Studies. Makaela spent most of her time in Boulder as a gymnastics coach and nanny and loved every second of it, however, she is so excited to return to her home where she enjoys hanging out with family, camping, and reading a good book!

nicole taylor

Nicole is a writer from Colorado who loves adapting her writing skills to fill diverse niches.

Graduating from UCCS with a double major of English Literature and Women and Ethnic Studies, in addition to earning a Creative Fiction Writing minor, she makes every word count. Following her passion for marketing, she joined the Succeeding Small team as a copywriter. She is passionate about writing and strives for excellence in the content she develops for small businesses. In her free time, she enjoys reading, creative writing, crafting, and playing D&D.


social Media strategy template

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