The Succeeding Small Podcast


The Succeeding Small Team

We are proud to introduce the passionate experts that make up the team at Succeeding Small. As a digital marketing agency based in Colorado Springs, we deploy strategies that are as unique as the entrepreneurs we’re serving. With diverse skill sets and backgrounds, our in-house team of specialists comes together with a shared passion for innovation, creativity, and giving back to the small business community. We are dedicated to continuous growth and improvement, where we always take pride in the work that we create.

My name is Madeleine Costa, founder of Succeeding Small. I began my company when I realized I sought something different than the large-scale marketing companies that dominated the market. I wanted to serve the small businesses that reminded me of those that made up my family for generations. It was important to me to provide superior marketing at an affordable price.

After earning my Bachelor’s degree in English and Marketing, studying the complex algorithms that search engines use to rank websites and successfully managing dozens of digital marketing campaigns, I have been able to form a deep understanding of how to successfully grow small businesses online.

As a Colorado Springs native, I love that my job allows me to give back to the small business community that helped shape my Colorado Springs experiences. Whether you’re a family chiropractor or a photographer, I always enjoy being able to experience an entrepreneur’s journey to becoming a successful small business owner.

My favorite part about being a project manager at Succeeding Small is forming genuine relationships with our clients. As the communications bridge between our clients and the Succeeding Small team, I’m able to tap into our clients’ needs and help our team craft meaningful communication strategies.

As the operations manager at Succeeding Small, I have the pleasure of helping our team stay organized and making sure our clients’ needs are always met in a timely manner. During my career, I’ve helped startups and small businesses in the nonprofit sector implement organizational systems and processes. If there’s an area of opportunity for a business to run more efficiently, I’ll find it!

The most rewarding part about working for Succeeding Small is seeing people live out their dreams of becoming small business owners. My entire life, I’ve been surrounded by a family of entrepreneurs, including my husband and myself. I’ve grown to have an authentic understanding and appreciation for all of the courage and work that goes into becoming a successful small business owner.

As a social media specialist at Succeeding Small, I have the pleasure of helping small businesses succeed and grow their online presence. After managing multiple small businesses’ social media accounts over the course of the past two years, I found my home here at Succeeding Small. 

The best part about working with small businesses is being able to grow their community and increase their sales by simply making their social media platforms more engaging. It is rewarding to see these small business owners reach their milestones with the contribution of our help.

While pursuing my degree in marketing and management at UCCS, I found my way to Succeeding Small and their internship program. Once my internship concluded, I realized I was meant to work with small businesses and help them thrive in their communities.

Throughout my time with Succeeding Small, I have truly loved the work I get to do for small businesses and their owners. Helping individuals pursue their dreams by creating unique marketing strategies to further their business has been extremely rewarding.

I was first introduced to Succeeding Small as an intern while pursuing my business marketing and philosophy degree from UCCS. In the internship program, I fell in love with working with small businesses, seeing them grow, and getting them the digital visibility that they deserve. 

I now work as a copywriter for Succeeding Small where I create unique content for local businesses to grow their online presence. It is incredibly rewarding to work with small businesses and their owners, hear their stories, and deliver engaging content to boost their brand awareness in today’s digital world.

I started working in the affiliate space in 2017, looking to create commercial websites while living in Asia. I dedicated a significant amount of time in those years to studying SEO principles and found some success in getting small websites to rank. Every year I would head to Thailand for the annual SEO Conference to try and learn new strategies from thought leaders in the industry. 

In 2019, I hosted the Shenzhen SEO Conference, introducing several notable figures from China and abroad involved in internet commerce. In 2021, I decided to approach what I’d learned professionally and apply the strategies to local SEO and joined Succeeding Small.

Serving as a copywriter for Succeeding Small has proven to be abundantly rewarding. Taking the desires of small business owners and crafting them into words is a task that continuously excites me. 

The best part about having small business clients is being able to experience victories with our clients. Whether it’s a small or big win, it’s fulfilling to work on a campaign from beginning to end and celebrate all of the milestones with our clients along the way.

One-of-a-Kind Digital Marketing Internship

In addition to our incredible team, we are also proud to offer a digital marketing internship program. We prioritize education and continuous learning, and this program allows us to extend that culture into the student community. We partner with UCCS and other universities in Colorado Springs to educate students in digital marketing. During the internship, students learn every service we provide, work with real small businesses, and get the opportunity to find what they’re most passionate about within the world of digital marketing.

Want to Work with Us?


Are you looking for a career in digital marketing? Learn more about our culture and what it is like to work at Succeeding Small! Whether you are a student, marketer, or community member ready to be a part of a full-service digital marketing agency, we’d love to meet you. Check out our marketing job opportunities or our internship program today.

the Succeeding Small Podcast

Join Founder and CEO, Madeleine Costa, each Wednesday as she shares her tools and tips to help you grow your small business to reach its full potential!