VETERINARY CLINIC SEO
Ponderosa Veterinary Clinic
Vet Clinic Boosts Organic Search Visits by 6.5% and Doubles Engagement Time.
Ponderosa Veterinary Clinic knew there was a massive demand for their services—they just needed pet parents to easily find them online.
They’d heard excellent things about Search Engine Optimization (SEO) and wanted to see what it could do for their business to enhance online visibility and attract more visitors through organic search.
Spoiler: it paid off tenfold!
After just one month of implementing their SEO strategy:
More People Found Them Online
- Impressions increased from about 309,000 to 325,000—a 5.22% boost.
- Their click-through rate (CTR) improved from 1.5% to 1.3%, meaning more people clicked on their site in search results.
Visitors Stayed Longer on Their Website
- The average time spent on their site nearly doubled, from 22 seconds to 49 seconds, as visitors engaged more with their content.
More People Visited from Google Searches
- Organic search visits grew by 6.5%, from about 5,500 to over 5,800 in just one month.
New Customer Inquiries Increased
- They received 30 new inquiries and appointments directly from their website within the first month alone.
How It Helped Ponderosa Veterinary Clinic
Ponderosa Veterinary Clinic’s efforts were particularly effective in targeting common pet health issues.
These improvements opened doors for more pet owners to discover the clinic online, attracting more visitors to their website and converting them into paying clients.
For a small business like theirs, these results meant more opportunities to care for the pets in their community, expand their team, and grow their revenue.
