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Optimizing Google My Business for Electricians: What to Know

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Optimizing Google My Business for electricians is an easy way to boost your company’s SEO. So, what is a Google Business Profile (formerly Google My Business)? Local business listings will pop up if you Google search for a service in your area. These listings will include the names of the businesses as well as other important information like their address, phone number, etc. You want your business to pop up at the top of the results page when people search for electricians in your area. Additionally, you want potential customers to have access to all the information they need to trust and choose your business over a competitor. The more your business’s GMB is optimized, the better chance it will appear at the top of the search results. 

At Succeeding Small, we help small businesses with SEO tools like GMB to increase their online visibility. Optimizing Google My Business for electricians can drive more traffic — and customers — to your website. Here’s everything you need to know:

an electrician working on a grid

How Important Is Google My Business?

As a small business owner, you may wonder if GMB is necessary for your company. The answer is yes! It’s an incredible tool that can boost your business’s SEO. According to GE Capital Retail Bank’s Major Purchase Shopper Study, 81% of consumers search online to learn about a product or service before purchasing. There’s no denying how vital it is for businesses to have an online presence with accurate information.

An optimized GMB profile does more than just give potential customers information about your business and the services you offer as an electrician. It also positions your company as a reputable one in the neighborhood. Google will see your business as a relevant search result for local consumers, and you’ll appear well-engaged with your community — it’s a win-win!

a laptop on a desk with Google pulled up on the screen

How to Create a Google My Business Listing

Creating a Google My Business listing can be done in a few steps. You want to ensure your business is on Google Maps. When you Google your business, does its location pop up? If so, you’re good to go! If not, you can click the option to add your business to Google.

Once you have a listing, make it as detailed as possible. This step goes beyond including basic information like address, phone number, etc. As a local electrician, you want your business to stand out from the other search results. Add high-quality pictures of your business and an FAQ section. If customers have left any reviews, respond to them politely and professionally. Interacting with your customers can enhance your business’s online reputation, which Google will appreciate and boost your SEO in return!

Google My Business Verification

For your optimized Google My Business listing to show up correctly in local search results, you have to verify it. That way, Google knows your business is legitimate. A simple method of verification is through a postcard. Google will send a postcard with a unique code to your business’s address. You’ll input the code, and Google will know that your company operates from that location. It’s that easy! Once you complete this step, you won’t have to worry about doing it again unless your business changes locations.

GMB Listing Management

It’s essential to keep your Google My Business listing up to date. Respond to reviews and questions quickly, update contact information if any changes occur, and upload new pictures and videos when possible. Managing your listing will benefit your business, as Google will recognize your work and boost your SEO accordingly. Additionally, customers will appreciate your speedy responses. It will show them that you genuinely care about your clients.

An electrician installing a light fixture

Succeeding Small Can Help Optimize Google My Business Listings for Electricians

As a local electrician, you work hard day in and day out. You want to appeal to as many customers as possible. One of the best and easiest ways to do that is by optimizing Google My Business for electricians. By boosting your company’s SEO, you can expect increased online visibility and, in turn, more customers. 

If you need help creating or managing your Google My Business profile, Succeeding Small has you covered. We specialize in working with small businesses, and our team of SEO experts can help boost your electrician business’s ranking online. For more information and to schedule a free consultation, contact us today.

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