fbpx

The Succeeding Small Blog - Author: Madeleine Costa

Madeleine Costa

Madeleine Costa

As the founder and CEO of Succeeding Small, Madeleine Costa is a digital marketing and SEO expert. With nearly 10 years of experience in the field, Madeleine has helped grow small businesses with SEO, web design, paid advertising, social media, copywriting, branding, and more.
Digital Marketing
Madeleine Costa

The BEST Marketing Strategies for Service-Based Businesses

Service providers have a different set of challenges when it comes down to marketing our offerings in comparison to our product-based friends.

And it really comes down to one crucial difference: we are selling something intangible.

We are selling our time, our effort, and our experience. We aren’t selling something that someone can see, feel, or exchange at the store.

Read More »
Digital Marketing
Madeleine Costa

What is a Lead Magnet, And Why Do You Need One?

So I’ve been working on something.

I have dedicated the past few weeks to building a lead magnet and, even further, a lead funnel. Don’t worry; I’m going to define those in a minute. But I have been investing so much time and energy into doing the education, creating this piece of content, and tying it all together with a marketing strategy, that I was so excited to share what I’ve learned with you!

Read More »
Blog Graphic that Displays the Title "Small Business Branding 101 ft. Neon Pig Creative"
Branding
Madeleine Costa

Small Business Branding 101 ft. Neon Pig Creative

Does your small business need a branding refresh? Have you had the same logo since your founding but no longer feel it represents you or your business?

Today Madeleine is joined by Colin Christie and Laura Schnarr, founders of Neon Pig Creative and the masterminds behind the Succeeding Small brand and logo! Get ready to have your biggest branding questions answered!

Read More »
Blog Graphic that Displays the Title "Persuade your customers with your marketing message: Here's how"
Copywriting
Madeleine Costa

PERSUADE Your Customers With Your Marketing Message: Here’s How

What if I told you that by changing the way you talk to your customers, you could drive more results and get more people to buy?

That sounds like a lofty claim, but hear me out.

Language is the most powerful tool in the human arsenal. Not only does it communicate, but it can actually make you feel, think, and act.

Read More »
Podcast Graphic for episode titled "Your Small Business Needs SEO: Here's Why"
Podcast
Madeleine Costa

Your Small Business NEEDS SEO: Here’s Why

Did you know that 76% of consumers visit a company’s website before going to an in-person location?

So what happens if they can’t find you online, or worse, find your competitor’s website instead?

Unless they’re looking for you specifically, they’ll choose the business with an established web presence, and you’ll lose a valuable customer.

Read More »
podcast graphic for episode titled "Why Your Website Isn't Getting Any Traffic"
Online Presence
Madeleine Costa

Why Your Website Isn’t Getting Any Traffic

Do you have a website for your small business that simply isn’t serving you?

Maybe you built it a few years back when you first started your business, and since then, it’s been crickets?

Radio silence on the other end.

Read More »
a picture of white dots

Learn More

Digital Marketing Glossary

Digital marketing is a complex space. Don’t let jargon like SEO, CPC, and UGC intimidate you--because we’ve got you covered! We’ve compiled a list of the most-used terms and phrases to help you familiarize yourself with the digital marketing world.

Small Business Resource Center

The small business community is a wonderful place for support and education, and our team wants to see your small business thrive. We’ve broken down the basics of what you need to know to start, market, scale, and succeed as a small business.

COMING SOON

Small Business
Tools

Our team has curated a list of tools and resources to help your small business thrive. These tools are available to help you increase productivity, stay organized, and improve internal communication.

FREE GUIDE

GOOGLE ADS SURVIVAL KIT: STRATEGIES FOR SUCCESS

Unlock the secrets to fast lead generation for your small business with our FREE Google Ads Survival Kit – drive website traffic, boost brand awareness, and skyrocket sales without networking!

the best podcast for

SMALL BUSINESS MARKETING

Weekly episodes to help you start, scale, and succeed in business!