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More and more consumers rely on search engines like Bing, Yahoo, and Google to discover businesses in their local area. When you’re looking for a new restaurant to try in your city, Google or Apple Maps is probably your first stop. And you’re not alone!
You’re leaving money on the table if you serve a local area and your business does not show up for local keywords. Luckily, Succeeding Small can help. We’ll maximize your local visibility by optimizing your Google Business Profile, creating local landing pages, and much more.
At Succeeding Small, we specialize in helping businesses gain local visibility through search engine optimization (SEO). SEO is the process of optimizing your website, Google Business Profile, and other digital assets to show up on the first page of search results. Our SEO experts always stay on top of the latest research and algorithm updates to ensure your business is set up for online success.
Here are a few benefits of working with us for your local SEO campaign:
MORE LEADS FOR YOUR BUSINESS
BUILD TRUST WITH POTENTIAL CUSTOMERS
GET YOUR SEO QUESTIONS ANSWERED BY THE EXPERTS
76% of people who complete a local search on mobile visit a business within 24 hours, according to Google. With local SEO, your business will reap the benefits of:
Local SEO helps you capture searchers who need your service right now. For example, someone searching “furnace repair near me” has an urgent problem and will likely choose the most visible HVAC company with the best reviews.
With a good local SEO strategy, your business can appear in the “ten blue links,” Map pack, and as a profile to the right of search results, so potential customers can quickly and easily see who you are and what makes your business unique.
Your local SEO strategy with Succeeding Small will include off-site and on-site work. On-site work includes creating keyword-rich local content and providing an excellent user experience, whereas off-site refers to things like optimizing your Google Business Profile.
Your Google Business Profile (GBP) allows you to manage your business information in Google Maps and Search. In addition to providing hours, location, and reviews for potential customers, a properly set up GBP can help improve your business’s ranking on Google. Succeeding Small offers GBP creation and optimization so that you can get the most out of this free tool.
Local landing pages are pieces of content on your site that target a specific service area. For example, if you serve multiple cities, having a local landing page for each can help you rank for relevant keywords in each city. Our copywriters and web designers are experts at creating highly persuasive landing pages that will turn searchers into customers.
Blogs with highly-local content relevant to your industry can help you establish authority in your local area. A personal trainer, for example, may want to create an ultimate guide to hiking trails in their area. When choosing content for your website, our SEO experts will look for local topics that support our overall strategy for your business.
Another important piece of your local SEO strategy is backlinks. When trustworthy sites link to your site, that indicates to Google that your site is also trustworthy. We work hard to find local and industry-specific directories for your business while also exploring guest post and PR opportunities.
NAP stands for name, address, and phone number. Google knows that these are key pieces of information for anyone who wants to do business with you. One way we work to improve local rankings is to ensure your NAP information is included on your website and is consistent across the internet. When we begin working together, this is one of the first things our team will check.
With both local and non-local SEO, Google and other search engines want to ensure that your site provides a good experience for searchers. We frequently check website speed, mobile optimization, and other important ranking factors to keep your site healthy and to build trust with Google.
We offer three tiers of SEO services to meet the needs of any business. All SEO packages come with monthly content creation, GBP setup, link-building efforts, and listing optimization for Bing and Yahoo. Our highest package, however, also comes with ongoing GBP management. If you don’t know which package is right for you, we’d be happy to discuss the needs of your business and offer a recommendation.
At Succeeding Small, we prioritize both your customers and the search engine. After all, what good is visibility if it doesn’t convert into sales?
CEO Madeleine Costa trains her team to use highly persuasive copy and cutting-edge SEO tactics to get results for your business. And because we’re a small business, you don’t have to worry about your project being lost in the shuffle. We prioritize the success of every client and appreciate the opportunity to work with you.
If your website isn’t generating leads for your business, we’d love to help. Local SEO is a great way to target customers that are ready to buy and generate a steady stream of leads. Stop looking for new customers and instead let them come to you.
As your partner in digital marketing, we always practice integrity-filled services and invest in long-term visibility for your business. Let us create a local SEO strategy that supports your success.
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