If you have Google Analytics set up on your small business website, you may have noticed some changes over the last few months. For example,
With 4.5 billion social media users worldwide, your ideal customers ARE on social media. The question is: Are you connecting with them where they prefer
Okay, friends, let’s talk about paid advertising.
This is a great marketing strategy for getting new customers in the door quickly. Compared to other marketing strategies that take longer to perform like social media or search engine optimization, paid digital ads gets you instant visibility.
Imagine your ideal customer finding your business before anyone else’s. What would that do to your bottom line? When we search for local sites on
Spotify Google Youtube Key Points Businesses spend about 8.7% of their revenue on marketing. Small businesses spend between $5,000–$15,000 per month on marketing. 57.9% of
Small businesses frequently hear the advice that they should “niche down” and specialize in one product or service or one target market versus offering a wide array to an ocean of people.
This popular opinion is based on several benefits of niching down like:
Being able to be a true specialist in one thing
Streamline your marketing message
Make your internal systems and processes more efficient
Be more cost-effective with your customer acquisition expenses
Set yourself apart from your competition
Unlock the secrets to fast lead generation for your small business with our FREE Google Ads Survival Kit – drive website traffic, boost brand awareness, and skyrocket sales without networking!