The Succeeding Small Blog - Author: Madeleine Costa

Madeleine Costa

Madeleine Costa

As the founder and CEO of Succeeding Small, Madeleine Costa is a digital marketing and SEO expert. With nearly 10 years of experience in the field, Madeleine has helped grow small businesses with SEO, web design, paid advertising, social media, copywriting, branding, and more.
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Madeleine Costa

Google Ads vs. Facebook Ads

Okay, friends, let’s talk about paid advertising.

This is a great marketing strategy for getting new customers in the door quickly. Compared to other marketing strategies that take longer to perform like social media or search engine optimization, paid digital ads gets you instant visibility.

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Madeleine Costa

Niche Marketing Strategies for Small Businesses

Small businesses frequently hear the advice that they should “niche down” and specialize in one product or service or one target market versus offering a wide array to an ocean of people.

This popular opinion is based on several benefits of niching down like:
Being able to be a true specialist in one thing
Streamline your marketing message
Make your internal systems and processes more efficient
Be more cost-effective with your customer acquisition expenses
Set yourself apart from your competition

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Digital Marketing Glossary

Digital marketing is a complex space. Don’t let jargon like SEO, CPC, and UGC intimidate you--because we’ve got you covered! We’ve compiled a list of the most-used terms and phrases to help you familiarize yourself with the digital marketing world.

Small Business Resource Center

The small business community is a wonderful place for support and education, and our team wants to see your small business thrive. We’ve broken down the basics of what you need to know to start, market, scale, and succeed as a small business.


Small Business

Our team has curated a list of tools and resources to help your small business thrive. These tools are available to help you increase productivity, stay organized, and improve internal communication.



Unlock the secrets to fast lead generation for your small business with our FREE Google Ads Survival Kit – drive website traffic, boost brand awareness, and skyrocket sales without networking!

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Weekly episodes to help you start, scale, and succeed in business!