Spotify Google Youtube Key Points Businesses spend about 8.7% of their revenue on marketing. Small businesses spend between $5,000–$15,000 per month on marketing. 57.9% of
Having a website is essential for any small business that wants to be successful in the digital age. A website can help you build brand
Small businesses frequently hear the advice that they should “niche down” and specialize in one product or service or one target market versus offering a wide array to an ocean of people.
This popular opinion is based on several benefits of niching down like:
Being able to be a true specialist in one thing
Streamline your marketing message
Make your internal systems and processes more efficient
Be more cost-effective with your customer acquisition expenses
Set yourself apart from your competition
In today’s day and age, your small business MUST have a digital presence. A good small business website can be the difference between a potential
Imagine this: your potential customer is browsing the web. They’ve seen dozens of websites already, but yours stands out due to its engaging design and
Succeeding Small is officially five years old.
Oh my gosh, I cannot believe I have crossed that threshold into my fifth year of business, and what a journey it has been.
Service providers have a different set of challenges when it comes down to marketing our offerings in comparison to our product-based friends.
And it really comes down to one crucial difference: we are selling something intangible.
We are selling our time, our effort, and our experience. We aren’t selling something that someone can see, feel, or exchange at the store.
So I’ve been working on something.
I have dedicated the past few weeks to building a lead magnet and, even further, a lead funnel. Don’t worry; I’m going to define those in a minute. But I have been investing so much time and energy into doing the education, creating this piece of content, and tying it all together with a marketing strategy, that I was so excited to share what I’ve learned with you!
Does your small business need a branding refresh? Have you had the same logo since your founding but no longer feel it represents you or your business?
Today Madeleine is joined by Colin Christie and Laura Schnarr, founders of Neon Pig Creative and the masterminds behind the Succeeding Small brand and logo! Get ready to have your biggest branding questions answered!
What if I told you that by changing the way you talk to your customers, you could drive more results and get more people to buy?
That sounds like a lofty claim, but hear me out.
Language is the most powerful tool in the human arsenal. Not only does it communicate, but it can actually make you feel, think, and act.
Digital marketing is a complex space. Don’t let jargon like SEO, CPC, and UGC intimidate you--because we’ve got you covered! We’ve compiled a list of the most-used terms and phrases to help you familiarize yourself with the digital marketing world.
The small business community is a wonderful place for support and education, and our team wants to see your small business thrive. We’ve broken down the basics of what you need to know to start, market, scale, and succeed as a small business.
COMING SOON
Our team has curated a list of tools and resources to help your small business thrive. These tools are available to help you increase productivity, stay organized, and improve internal communication.
Weekly episodes to help you start, scale, and succeed in business!
