HEALTHCARE MARKETING AGENCY CASE STUDY
LIFEWORKS NEURO-DIAGNOSTIC CENTER
THE RESULTS
About LIFEWORKS NEURODIAGNOSTIC CENTER
objectives:
- Refine the LifeWorks site to improve conversion rate
- Increase online visibility to attract and convert high-intent users
- Grow patient volume to meet capacity goals
- Establish LifeWorks as a recognizable, top-of-mind choice for neurology care
Meet Dr. Rhunelle Murray — a board-certified neurologist and epileptologist whose career has taken her through nearly every corner of the healthcare system. Like many physicians, she stepped away from the traditional hospital model in 2023 to open her own neurology clinic in Fayetteville, North Carolina. After seeing patients face constant barriers just to access care, she founded LifeWorks Neurodiagnostic Center to deliver high-quality, expert neurologic care the way it should be.
But building the practice was only the beginning. With a clear vision for patient-centered care, Dr. Murray faced a new challenge: how to grow LifeWorks in a crowded healthcare landscape while staying true to its founding values. That’s when she met the team at Succeeding Small, and together, we built a digital strategy to transform her vision into a scalable, sustainable practice.
PHASE 1
REBUILDING PERFORMANCE
One of the first things we did was rebuild the LifeWorks website as a custom WordPress website. The goal was twofold: create a site that reflected the level of care Dr. Murray provides, while improving user experience and making it easier for patients to take action. Because SEO was the next step, having full control over the site’s technical foundation was critical for optimization, scalability, and long-term growth.
There was one challenge. Website rebuilds often impact performance early on as search engines reprocess the new site. To avoid this, we took a careful, strategic approach by implementing proper URL mapping, clean redirects, and technical SEO best practices to protect existing performance. As a result, traffic didn’t decline after launch — it stabilized. This allowed us to preserve existing visibility while building a stronger, more optimized foundation for the SEO work that followed.
PHASE 2
EXPANDING VISIBILITY
With a strong foundation in place, we shifted our focus to what matters most — getting LifeWorks in front of the right people. To do this, we combined on-site SEO with off-site authority building to increase visibility and capture demand.
On the on-site side, we created, wrote, and designed custom content optimized for search. This included strategically developing frequently asked questions to capture long-tail searches and position LifeWorks for visibility in AI-driven results. Off-site, we focused on building authority by getting LifeWorks cited across high-quality, relevant platforms to strengthen trust signals and expand reach beyond the website itself.
PHASE 3
TURNING TRAFFIC INTO PATIENTS
As visibility increased, the focus shifted from driving traffic to converting that attention into real patient growth. With a strong foundation and consistent organic traffic in place, we began refining the site’s conversion pathways to make it easier for patients to take the next step, whether that meant calling, submitting a form, or emailing.
This involved optimizing key service and location pages, strengthening calls-to-action, and analyzing user data to better align the user journey with how patients actually make healthcare decisions. By combining high-intent traffic with a streamlined, conversion-focused experience, LifeWorks was positioned not just to attract visitors but to turn them into patients.
the final product
the results
Less than a year into our digital marketing plan, we’ve recorded nearly 200 conversions through a mix of form submissions, phone calls, and email inquiries. 47.55% of all website traffic now comes from organic search, with users engaging deeply averaging over 6 events per session. Ranking keywords have grown by 10%, with non-branded traffic increasing by 14%. LifeWorks has also gained traction in AI-driven search, including Google AI Overviews, ChatGPT, and Gemini.
But most importantly, this growth has translated into real, tangible impact for the practice. With a steady increase in patient inquiries, Dr. Murray has been able to hire additional staff, expand her caseload, and care for more patients without compromising the level of attention and quality that LifeWorks was built on.
HEAR FROM DR. MURRAY
LET A HEALTHCARE MARKETING AGENCY HELP YOU CARE FOR MORE PATIENTS
If you’re a healthcare provider looking to grow your practice, attract the right patients, and build a sustainable patient pipeline without compromising the quality of care you deliver, you don’t have to figure it out alone. At Succeeding Small, we help practices like yours turn visibility into real patient growth through strategic digital marketing. Book a free call with our team so we can build a strategy tailored for your long-term success.