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The Succeeding Small Blog - Author: Madeleine Costa

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Madeleine Costa

As the founder and CEO of Succeeding Small, Madeleine Costa is a digital marketing and SEO expert. With nearly 10 years of experience in the field, Madeleine has helped grow small businesses with SEO, web design, paid advertising, social media, copywriting, branding, and more.
Podcast Episode Graphic for How To Create A Goal-Driven Marketing Strategy
Business Goals
Madeleine Costa

How To Create A Goal-Driven Marketing Strategy

Marketing without strategy is like throwing spaghetti at the wall and seeing what sticks. Even if you post on every social media platform, create all kinds of content on your website, or spend hundreds (if not thousands) of dollars on ads, implementing these tactics without a strategy will most likely drain you of your time and energy and resources.

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Business Goals
Madeleine Costa

3 Lessons I Learned From My Business Coaches

Running a business can feel isolating between making key decisions, leading a team, and being the best at what you do. There is no shortage of pressure when it comes to the success of your small business, but you don’t have to make these core choices on your own.

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Podcast Episode Graphic for 10 Ways to Increase Traffic To Your Website For Free
Digital Marketing
Madeleine Costa

10 Ways To Increase Traffic to Your Website For Free

Have you ever heard the saying build it and they will come? Unfortunately, this promising phrase of instant success does not transfer over to digital real estate. When it comes to driving traffic to your website, it’s not as easy as hanging an “open sign” across all of your digital marketing platforms.

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Business Goals
Madeleine Costa

Scaling Down to Scale Up Your Small Business

Madeleine Costa, Founder and CEO of Succeeding Small, understands that starting and growing a small business can feel like a whirlwind. From gaining momentum in sales, hiring a team, and implementing systems, a lot of foundational work can be done in the growing stage of entrepreneurship.

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podcast graphic for 10 backlink strategies for your small business
Podcast
Madeleine Costa

10 Backlink Strategies for Small Businesses

Getting found on Google is a game-changer for small business owners. When you show up on the first page of Google when people are searching for your product or service, you no longer have to hunt for customers; they are coming straight to you.

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Business Goals
Madeleine Costa

Top 3 Mistakes I Made When Hiring Employees

As a small business owner, hiring individuals is one of the most important expenses and decisions you can make to grow your company. You need qualified people who can move things around neatly when needed, take care of your client’s needs, and make sure they work well with the team.

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Digital Marketing Glossary

Digital marketing is a complex space. Don’t let jargon like SEO, CPC, and UGC intimidate you--because we’ve got you covered! We’ve compiled a list of the most-used terms and phrases to help you familiarize yourself with the digital marketing world.

Small Business Resource Center

The small business community is a wonderful place for support and education, and our team wants to see your small business thrive. We’ve broken down the basics of what you need to know to start, market, scale, and succeed as a small business.

COMING SOON

Small Business
Tools

Our team has curated a list of tools and resources to help your small business thrive. These tools are available to help you increase productivity, stay organized, and improve internal communication.

GIVEAWAY

SMALL BUSINESS GIVE-BACK GIVEAWAY

To celebrate Small Business Month, we want to recognize a business that goes above and beyond in serving its community with our Small Business Give-Back Giveaway! Win a free 5-page website, 6 months of hosting & local SEO, social media launch kit, and MORE!

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