Scaling Down to Scale Up Your Small Business


Spotify | Apple | Google | Youtube Stitcher | Anchor

Madeleine Costa, Founder and CEO of Succeeding Small, understands that starting and growing a small business can feel like a whirlwind. From gaining momentum in sales, hiring a team, and implementing systems, a lot of foundational work can be done in the growing stage of entrepreneurship. As exhilarating as those first few years are in business, growing pains are real and Madeleine has realized you can learn a lot from other small business owners’ stories. That is why Madeleine has welcomed Matthew Biera to join this week’s podcast episode!

Matthew Biera is the Founder and CEO of Colorado Junk Removal. He hit the ground running when he started his company, in fact, he grew so fast that he actually had to scale back and take a harder look at his systems in order to build a sustainable successful business. 

Madeleine and Matthew discuss lessons learned while scaling their small businesses and how the secret to speedy success might actually be slowing down. By the end of this episode, you might want to take a step back and see which areas you can scale back in your small business. 

How to Make Plans to Scale Your Small Business Upwards

“I kind of dive in head first”, says Matthew Biera about creating plans for the future to grow his business. This resulted in his company growing too quickly at the beginning, which was hard for him to sustain. That is when Matthew scaled back his business to make it sustainable. “Now we’re at a pretty steady pace and it’s going to be time to make some changes here pretty soon”, he says. 

“To me, steady is not growth, even though we got systems and policies and procedures in place. Now we have a little bit of money in the bank in order to be comfortable with rolling the dice and taking a gamble on something. But again, last year I just tried to grow too quick. I’m trying to do it smarter this time.” expresses Matthew. “But with growth, it’s just going to be continuing doing what we’re doing, continuing giving good service, continuing going above and beyond.” Matthew describes what his plans are to grow his business in the near future. He even gives examples of ways this steady growth can be implemented in his own business – “With junk removal, there are all different kinds of paths that we can take. We can get a thrift store later on. We can partner up with somebody for donating things. We can partner with somebody to help battered women or children get the things that they need that our customers are just getting rid of.”

Madeleine also describes her own struggles with having to scale down her business, “Jumping the gun and doing too many things too quickly can actually be tier detriment, especially from a financial perspective, if all of that is just costing so much money and it’s preventing you from accomplishing specific goals”, she expresses, “making the decision to scale back in order to jump forward is a hard decision to make for small business owners.”

Matthew describes how contradicting this can be as a small business owner because you want to see your business grow and flourish to the biggest it can possibly be, however, Matthew expresses how that may not always be the case. “Someone said a business is like a bush. They say it grows to a certain point and then you have to trim back a little bit before it’ll grow more.”

How to Evaluate Your Systems to Make the Decision to Scale Back

“For me, it’s just having a little bit of patience” Matthew describes when deciding to grow his small business. He also describes how he grew so fast, that he did not have time to add fundamental internal structure to his business; “We didn’t have policies and procedures in place. How am I gonna be able to coach? How am I gonna be able to discipline? How am I gonna be able to praise? How am I gonna be able to do any of that without policies and procedures in place?” Matthew explains. 

Madeleine adds to this by expressing, “The key to creating a successful environment and culture is when you’re able to pass down your knowledge onto somebody else, and they have instructions and guidelines and integrity standards to follow through with things.” 

Matthew explains why scaling back can be so hard for him personally, and why he thinks it is hard for small business owners in general, “It comes naturally. We go above and beyond. We give, and we bend over backward for the customers. That’s how we’re programmed, we’re people pleasers. So we just think since it’s come so naturally, we think we will people tell what we expect and we just expect it to be done. And it doesn’t always work out that way.”

How to Start Scaling your Small Business Upwards

“Make sure you have your policies and procedures in place.” Matthew expresses that before you can even start to consider growing your small business, you have to have policies and procedures in place. Madeleine agrees and expresses how hard putting systems in place can be for business owners, “I’m such a visionary person. Like I live happily in the clouds and I can make plans and I know what to do and I do them. I don’t need anything in front of me to know what I have to accomplish. So trying to actually translate that to somebody else was like pulling teeth for me.” 

In this situation, Matthew recommends having written policies and procedures that help business owners hold their employees accountable. Madeleine agrees, stating, “We had to go and create instructions for everything that we do on a daily basis. For all of our services. We have a starting point. We have subtasks of all the different things that are involved in that particular service that we offer. And so when, whenever we make that new hire, they can follow those guidelines and it keeps them accountable. And that keeps our work up to standard and makes sure that things don’t get missed.”  

“That took forever to build,” Madeleine reflects, “It took us a long time to really perfect that, and that’s okay. And your processes change over time, especially when people have new ideas and can make things better. I don’t believe those should be super strict and permanent. I am always open to being improved in that way, but that’s a large reason on how we are able to provide replicable services and actually get results and keep the customers happy and, you know, follow through with what we say we are going to do.”

The best advice Matthew can give on scaling your business upwards? Never stop doing or dreaming. “To me, I’m just getting started, I haven’t even gotten anywhere… I have goals in the future to franchise Colorado Junk Removal and have a warehouse where we can store all our trucks and extra stuff. But to tell you the truth, I don’t know how big I will ever really want it to be, and if I’ll ever quit, I think I’ll just keep going and going and going and just see how big I can really make this.”

Learn More About Matthew Biera and Colorado Junk Removal

Matthew does not shy away from social media or his digital presence, in fact, he has a YouTube Channel for Colorado Junk Removal that explains his process and allows him to express his humor! 

Colorado Junk Removal is a reliable and affordable junk removal company in Colorado Springs. Matthew prides himself on the customer service his business provides, explaining that if you need the garage swept after they remove all your stuff, he will gladly stay and sweep the garage for you. 

Learn more about Colorado Junk Removal by visiting their website, Facebook, or Instagram, and support a local business today!

Grow your Small Business With Succeeding Small

Succeeding Small is an expert in growing small businesses through our amazing digital marketing, SEO, branding, web design and social media services.  Learn about our services today!

looking for…

weekly marketing strategies from the team that gets it?

The Succeeding Small newsletter delivers actionable marketing advice with a touch of small business relatability.


We help small businesses get the visibility they deserve as a digital marketing agency based in Colorado Springs, CO. We are proud to be a small business advocate, resource, and partner as you grow online!


Are you ready for a site that actually gets you sales? We know the secret to success when it comes to building sites that CONVERT, and we’re about to share it with you! Download your free guide to identify the 10 Reasons Why Your Site Isn’t Converting AND get actionable steps to building a site that’s ready to sell!

Ready to succeeding small?

Request a free strategy session with our digital marketing experts.

More Small Business Resources

a picture of red dots
Podcast graphic for Google Ads vs. Facebook Ads

Google Ads vs. Facebook Ads

Okay, friends, let’s talk about paid advertising.

This is a great marketing strategy for getting new customers in the door quickly. Compared to other marketing strategies that take longer to perform like social media or search engine optimization, paid digital ads gets you instant visibility.



You deserve a site that SELLS! Figure out why your site isn’t converting and implement the solutions TODAY!

the best podcast for


Weekly episodes to help you start, scale, and succeed in business!