An effective way to enhance your auto repair shop’s SEO is to optimize your Google Business Profile (formerly Google My Business). With an informative profile, your business will rank higher. At Succeeding Small, we specialize in helping small businesses enhance their online visibility through SEO best practices. We’ll break down everything you need to know about optimizing Google My Business for auto repair shops and how doing so can take your business to the next level.
With an optimized Google Business Profile, you can expect your SEO to boost because Google will see your shop as a relevant search result for local consumers. Plus, you’ll appear well-engaged with your community and customers — current and potential.
What is a Google Business Profile (Google My Business)?
Before we get into how to optimize your auto repair shop’s Google Business Profile, it’s vital to understand how it can benefit your business.
When you Google a business in your area, you’ll see a box on the upper right-hand side of the results page. This box contains information about the business, including its address, phone number, hours of operation, etc. This box is the GMB profile that gives potential customers the details they need about a business. The more optimized this profile is, the better, as having a detailed listing can add credibility to your shop.
You may also see other GMB profiles for similar businesses in the area. That’s why optimizing your profile as much as possible can help set you apart from the competition.
Why is Google My Business Important?
A Google My Business profile allows your auto repair shop to appear on Google Maps and local search results. Additionally, it improves SEO and offers information that potential customers need to choose your business over competitors in the area.
Your shop’s GMB profile will be one of the first things people will see when they Google your shop, so you want to make an exceptional impression. Potential customers will notice if your profile is up-to-date, accurate, and detailed — especially if it isn’t.
How To Optimize Your Google My Business Profile
Setting up a Google My Business profile for your auto repair shop is easy! Log into your business’s Google account and go to the business section. From there, you can manage your profile.
Start with the basics — inputting your business’s name, address, phone number, etc. Google will give you various options to add additional information. We highly recommend filling in as much information as possible. The more verifiable details you provide, the more credibility your shop will have. As a result, you’ll increase your chance of ranking high on Google.
Information you can include in your GMB profile includes:
- Services you provide
- Your business’s hours
- Photos and videos of your shop
- A description of your business
- Your shop’s website
- Reviews and testimonials
After you complete your GMB profile, Google will verify and publish it. Once verified, you can make edits and create posts. Additionally, you can interact with customers. For example, you can read and respond to reviews, comments, questions, etc. The more engaged you are, the better your SEO will be.
Optimize GMB for Your Auto Repair Shop and Reap the Benefits
You work hard at your auto repair shop, and you deserve success. Optimizing Google My Business for auto repair shops can give your business the edge it needs to stay competitive. Great SEO is vital to increasing your online visibility, and the expert team at Succeeding Small can help.
We specialize in working with small businesses, helping them boost their SEO and gain more customers. For more information and to schedule a free consultation, contact us today.
