The Succeeding Small Podcast

Social Media Optimization For Your Small Business

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In the world of business, social media has become one of the most important areas marketing. Social media marketing for businesses is important because it’s where individuals go for first impressions, research, and information. Therefore, It’s essential to know the basics behind social media marketing when trying to get your business to show up online organically. Remember, it’s crucial to engage with your audience and keep everything up to date. 

However, many businesses don’t realize the importance of social media optimization. So, if you’re wondering to yourself, “What is social media optimization?” keep on reading to find out! If your profiles aren’t correctly optimized, it can fail to help boost your visibility and engagement because users may not be able to learn enough about your brand at first glance. But on the other hand, by creating a social media profile that is engaging and informative, you can drive traffic to your content, thus converting users into customers. 

As a small business marketing company located in Colorado Springs, Succeeding Small has worked with many social media profiles, including our own. We understand that social media marketing can be difficult for some business owners. It’s challenging to keep things updated, understand the changes in the algorithms, and engage with your audience. We’ve learned the best tips for social media optimization in digital marketing so we can ensure your social media presence succeeds!

Choosing A Clear Brand Name

The initial piece of social media optimization is the first thing that catches a user’s attention: your name. It could be the name in the bio of your profile or even the username of your account. Users tend to observe these two items immediately upon finding your profile. Make sure your name is clear and concise and consistent across all of your social media platforms. Avoid being too creative when creating your username and make sure it’s easy to understand.

Business Profile Picture

Profile photos are the main focal point of your social media profile. It’s attached to every post you make, and users will see it constantly. Most businesses tend to use a high-quality image of their logo, but you can also use a headshot or team photo if your brand is more personal. Profile pictures are another reason why logo design is important. Going overboard  with your logo can turn off potential clients. 

Relevant Business Bio

Onto the next eye-catching portion of your profile. Your bio (or description) is what users tend to navigate to shortly after seeing your username and profile picture. It’s essential to keep these sections short, relevant, and up to date. Bios are one of the most important social media optimization tools. It’s important to be clear about what your business is and what it does so that potential customers can easily understand what you offer in a matter of seconds. An excellent social media optimization strategy is integrating relative keywords to make sure you show up for your target audience during organic searches. Also, make sure your brand’s personality shines through and grabs your audience’s attention.

Hashtag Research Is A Must

Another social optimization necessity is hashtags and the research you need to put into them. Users use hashtags to find brands relevant to a specific phrase, product, or service. Ultimately, hashtags are another form of keywords to add to your profile. When users search through a social media search engine, they have a better chance of finding your profile organically if you utilize relevant hashtags.

Linking to Your Website and More

While building your brand on social media, users will slowly grow more curious about your business. So, when they come across your profiles, make sure they can easily navigate to your website. It’s beneficial to include links not only to your website but also to relevant content. For example, if you created a post talking about a blog you published, include the blog link so users can easily navigate to the blog to find out more information. Whether it’s a link to your website’s blog, a contact form, or even your other social media profiles, it’s crucial to give users easy access to this information so you don’t lose their interest.

Social Media Management | Succeeding Small

Here at Succeeding Small, we can make sure your social media profiles accurately portray your business’ personality while helping convert users to repeat customers. We also implement the most up-to-date techniques so users can easily find your social media profiles. From bios to hashtag research, we create a unique social media marketing strategy for each of our clients. Contact us today if you need help getting your social media footprint started!

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Introducing
the Succeeding Small Podcast

Join Founder and CEO, Madeleine Costa, each Wednesday as she shares her tools and tips to help you grow your small business to reach its full potential!