Having an online presence has become more important today than ever before. Throughout the course of 2020, small businesses have had to pivot tremendously, as we often are no longer able to depend on face-to-face interaction, brick and mortar storefronts, or in-person selling and networking opportunities.
Being accessible online can be a game-changer for small businesses, and as a digital marketing agency in Colorado Springs, we are proud to provide the expertise, resources, and partnership to help you succeed. In this guide, we break down what an online presence is, 3 crucial things you need to have an online presence, and what you can do to maximize your digital visibility.
What is an Online Presence?
Simply put, having an online presence means that your business is present and accessible where customers are looking for you online. This can mean having a website, a Google My Business Listing, a Business Facebook Page, or anything of the like, but it can also be maximized through things like search engine optimization (SEO).
Ask yourself questions like, “Who is my target audience? Where are they spending time online? Can I be found where they are searching for me?” If you can identify those vital questions, and show up in those places, you are one step closer to increasing your digital visibility.
What is the Importance of Having an Online Presence?
As a small business owner, you want to maximize your time and resources. Is having an online presence necessary? In today’s time, having an online presence is a necessity, and can help you:
- Increase brand awareness
- Be the author of your online identity
- Develop trust and credibility
- Build relationships with your audience
- Show up for keyword phrases
- Gain new customers
- Grow your business
3 Things You Need to Build an Online Presence
In the digital world, there are an infinite amount of things to sign up for, invest time in, and acquire to grow online. This can be overwhelming as a small business owner, and frankly, might not be the best use of your time. That’s why we’ve broken down the 3 top things your small business needs to start building an online presence:
- A Website
- A Web Presence
- A Social Media Presence
A website is arguably the most important asset that every small business needs. Your website is the foundation for who you are, what you do, and how people can connect with you online. It is the digital embodiment of your business’s identity, and is the starting point for having an online presence.
You can maximize your website efforts by having quality content that describes your business offerings, optimizing your site for SEO, mobile devices, speed, and accessibility, and finally, having a clear Call-to-Action that leads customers to convert.
Just by having a website, however, you have drastically increased your chances of being found online by people who know you and those who are looking for you, allowing you to start developing a web presence.
A web presence is what helps you show up online when people are searching for you. Whether people are typing your business name, your services or products, or keyword phrases like, “Chiropractor Near Me” or “Best Wedding Photographer in Colorado,” having a web presence increases your chances of being found on search engines like Google.
Ultimately, a web presence funnels into Search Engine Optimization (SEO): the process of optimizing your digital assets so they show up in as many places as possible. SEO requires you to have digital assets–things like a website, directory listings, positive reviews, backlinks, a blog, and so much more–but, in order to be successful, these assets need to be “optimized.”
A great starting point to having a web presence is understanding SEO, knowing what keyword phrases people are typing in to find you, and maximizing every opportunity for organic, online visibility.
Social Media Presence
Having a social media presence is a healthy addition for every small business’s online presence. At Succeeding Small, our philosophy is that social media helps build relationships with the clients you already have, and it helps you get found by people who may benefit from your business.
In order to build an online presence using social media, you not only need to have profiles on the right channels, but you have to be active and consistent. Having a presence on social media, then consistently showing up online with value filled posts and engagement-driven discussion are the keys to success for social media and growing your online presence.
10 Things You Can Do Today To Build Your Online Presence
- Have a complete, optimized website
- Understand and implement keyword phrases
- Develop quality content for your website, a blog, and your social media platforms
- Get a Google My Business listing
- Consider getting BBB accredited or getting other certifications
- Sign up for relevant directories
- Ask your customers for positive reviews
- Optimize all digital assets for SEO
- Sign up for all relevant social media profiles
- Be active and consistent on social media
Being found online can make all the difference when it comes to finding new customers, building relationships with your audience, and ultimately, growing your business. Of course, this is just a surface level introduction to what your small business needs to do to show up online, but we hope that this guide gives you the jumpstart you need to getting the digital visibility you deserve.
Want to Know How Your Online Presence is Performing?
At Succeeding Small, we are passionate about helping small businesses grow. As experts in SEO, we know how to build effective, representative websites, what it takes to show up online, and how to use social media as a strategic tool, all in the name of building an online presence.
If you are wanting to know:
- Can my business be found online?
- Am I attracting new clients?
- What could I do to improve my online presence?
We have a solution for you. With our small business digital marketing audit, we evaluate website, your web presence, and your social media, and provide you with strategic data about how well you can be found online. In addition to that, we include value-filled, personalized recommendations, so that you can improve your small business’s digital visibility. Check out our audit for more information, or connect with us today to learn more about how you can grow your business online.