At Succeeding Small, we strive to provide tangible resources and education to small businesses like yours to help you improve your rankings and develop a well-optimized website. Our team of digital marketing experts in Colorado Springs uses their advanced knowledge of SEO (search engine optimization) to improve digital assets for small businesses. One of the many ways we do this is through on-page optimization.
In order to increase your rankings and improve your digital assets, you will need to optimize for numerous digital marketing factors that search engines examine when crawling your website, which can be defined as on-page SEO.
What Is On-Page SEO?
On-page SEO, or on-site SEO, is the process of optimizing a website with the objective of maximizing rankings in a search engine as well as a user experience.
Why Is On-Page SEO Important?
On-page SEO allows search engines to better understand your website and its content. When the search engine crawls your site, you want to provide them with all the information they need to connect you with relevant searchers. As Google grows and learns, they continue to update their algorithm to accommodate for the nuances in language and understanding of searchers’ intent. By providing them with information on your site, you will assist them in understanding what your business does and archiving your site for relevant searches.
How to Optimize Your Page For On-Site SEO
On-page SEO, like all SEO practices, is ongoing and changes frequently as search engines learn how to digest content. We have compiled some of the most important on-page SEO ranking factors that you can implement as a small business on your site today.
EAT stands for Expertise, Authoritativeness, and Trustworthiness. When creating content for a website it is important to understand how EAT can affect your on-site SEO. The content on your site should show that you have the authority to talk about your product or service, that you are a trusted business in your community, and that you have an expert level of understanding of your field.
Pro Tip: Ensure that you are writing content that is applicable to your service area. Use the lingo of your industry and provide education to your readers about the technical aspects of your services.
2. Title Tags/Meta Descriptions
Title tags and meta descriptions are the actual words displayed on the SERP (search engine results page). These allow the user and the search engine to understand what your web page is about.
Pro Tip: Use keywords in your title tags and use intriguing sentences that will entice the searchers to click on your site in the SERP.
3. Image Optimization
Optimizing your photos will not only improve your user’s experience in regards to web page load speed, but it will also help Google crawl your site faster. Be sure to have an appropriate file name that contains keyword phrases associated with the image itself. Add alt tags when you can and fill out the caption text to inform the bot what the image is.
Pro Tip: Use an image compressor to compress your images making them easier for the site to load.
4. Page Speed
As you work through optimizing your on-page SEO it is important to pay attention to your website speed. Google has recently released an update called Core Web Vitals, which measures your website performance, speed, and responsiveness. Google is prioritizing user experience by promoting websites that load and interact with the user quickly and without a lot of computer power.
Pro Tip: Determine if your site is fast by testing your website’s speed and compatibility with Google’s core web vitals. Use this Web Vitals Tester!
5. Spelling & Grammar
Although a detail that can be easily overlooked, spelling and grammar are additional factors that can be improved on a web page and can help its ranking. Google has many different AI systems that understand and learn languages. They use these bots to detect errors in spelling and grammar on your website.
Pro Tip: Always have a colleague proofread any content for your site to catch spelling and grammar mistakes before they are published.
6. Mobile Friendliness
Since mobile searches are so popular, it is critical to have a mobile-friendly and optimized site. Your site should look just as good on a desktop as it does on a tablet or phone of any size. This requires you to optimize your site for these devices.
Pro Tip: Visit your site on multiple devices and interact with its features to ensure that everything looks good and works across platforms. Use the mobile-friendly tester!
Interlinking is the process of providing your website viewers with relevant links to other portions of your website. This allows them to click on the links as they are reading and learn more about one of your products or services. Additionally, this is how the site crawlers go through your website. They will also open every link and crawl those pages as well.
Pro Tip: Visit your site as a customer and go through the navigation steps to purchase or contact. Is it smooth? Are their relevant links spread throughout the site?
8. Headlines & Header Tags
Headlines and header tags are an opportunity for you to display keywords you want to rank for. Adding a header tag, or H-Tag tells the search engine about the structure of your page or post.
Pro Tip: You should only have one H1 tag, and it should include the main idea of your blog post or page, as well as a keyword phrase.
9. Valid Links
It is important to make sure that all of the links on your page work. You would not want your users or the bot to click on a link that brings them to a 404 error page.
Pro Tip: When you visit your site, test all of the links to ensure that they all work and load the desired page.
10. Schema Markup
Schema markup is also known as structured data, which provides search engines with information on your website in order to serve rich results. They allow search engines to understand the meaning of your structured data.
Pro Tip: Add structured data containing your business information, logo so that Google can quickly identify your site when they crawl it.
On-Page SEO Optimization By Succeeding Small
At Succeeding Small, we partner with small businesses to improve their digital assets. Whether it is through SEO, social media, or even web design, our team of digital marketers is dedicated to growing small businesses like yours and getting you the exposure you deserve. Using these on-site SEO tactics, we can help your website rank higher in the SERP as well as grow your business overall. If you are interested in growing your small business, contact our team today!