As one of the best digital marketing agencies in Colorado Springs, Succeeding Small is proud to help small businesses successfully grow. We firmly believe in giving small businesses the tools they need to succeed, and helping them every step of the way. One of the most important aspects of growing your small business is writing simple, persuasive copy that turns readers into customers. We’ve created a step-by-step guide to help you write copy that’ll sell your products and services.
Writing Blogs That Will Increase Your Sales
Blogs are an extremely powerful tool when it comes to convincing your readers to purchase from your small business. A well-written blog can be the difference between someone purchasing from your small business and choosing to buy from a competitor. Below are steps you can follow to give your writing a boost, and increase your chances of turning readers into repeat customers.
- Use simple language
- Simplicity is one of the biggest driving factors when it comes to converting individuals into customers. When writing a blog, it’s best to use simple language, especially if you’re a part of a lesser-known industry. For example, let’s say you run a bug extermination company. If you go into too much detail about the chemicals you use or use insider language only people in the industry will understand, you’ll lose your readers.
- Use lists strategically.
- Using bullet points and lists help a reader navigate your blog. Previous studies have shown that people usually remember the first and last points of a list. So, make sure you place your best selling points in these positions.
- Remove any fluff.
- Have you ever read a blog and were distracted by the amount of unnecessary adjectives and redundant information? While you may think your reader will enjoy an anecdote or two, or you’re trying to make your blog sound more exciting, more often than not, readers are more interested in obtaining accurate information.
- Back up your writing.
- If you make bold claims in your blog, back it up with a link that further explains why you’re making said claim. For example, if you’re a chef who’s writing about creating the best chocolate chip cookie recipe in Chicago, insert a link to your testimonials page where you have hundreds of people saying how much they love your cookies.
- Integrate emotion into your writing.
- Emotional writing is extremely useful when it comes to your customer conversion rate. Whether you’re using a fear-based approach and urging people to shop your sale before it ends, or you’re using excitement to help drive a new launch, emotion is a powerful writing tool.
- Include benefits.
- Make sure you include the benefits someone will receive from buying from your small business. These benefits should be included at the beginning, to entice your reader to continue reading, and at the end, to remind your reader what they’ll get from you.
- Conclude with a call-to-action.
- One of the most important steps in blog writing is to finish your blog with a call-to-action. This is where you tell your readers what step they need to take next. Make sure your call-to-action is simple and direct.
Learn How To Write With Succeeding Small
Succeeding Small is proud to help your small business succeed by providing you with a wide range of tips and tricks. From learning how to write persuasive copy to discovering new productivity tools, we’re here to help you grow all aspects of your business. If you’re interested in reading more of our blogs or would like to discuss how our services can help your small business, contact us today!