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HVAC Company SEO Case Study

Polar Bear Mechanical

HVAC Company Boosts Keyword Rankings by 40% with Strategic SEO

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Polar Bear Mechanical Ltd., a reputable HVAC services provider, was striving to expand its online presence and reach more potential customers. However, despite their excellent services, they faced a common challenge: expanding their online presence to reach more potential customers. They wanted to stand out in a competitive market but were struggling with low organic traffic and minimal visibility.

Challenges

Before teaming up with Succeeding Small, Polar Bear Mechanical was experiencing:

Low Organic Traffic

They were barely getting any organic traffic and found it tough to show up in relevant search results.

Limited Keyword Rankings

Their website wasn’t ranking for many keywords, which meant they were missing out on potential customers.

Backlink Deficiency

They had few backlinks and referring domains, which affected their website’s authority and credibility in search engines.

The Decision

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Polar Bear Mechanical decided it was time to take action and transform their digital presence by enlisting the help of an SEO specialist. So, they partnered with us to develop and execute a strategic SEO campaign tailored to their businesses.

The Transformation

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Over the next 18 months, this decision allowed them to:

Increase Organic Traffic

Their monthly traffic soared from 101 visitors to 280 visitors, a 12% increase. This meant more potential customers were finding their services online.

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Enhance Keyword Rankings

The number of keywords they ranked for skyrocketed from 87 to 738, a massive 40% improvement. This expanded their visibility and attracted a broader audience.

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See Higher Traffic Cost Value 

The value of their organic traffic jumped from $544 to $1.5K, indicating a higher quality and volume of visitors, translating to more potential leads.

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Boost Impressions and Clicks

Monthly impressions rose from 1,100 to 1,600, while clicks surged from 98 to 362. This growth highlighted increasing interest and engagement from potential customers.

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Improve Their Backlink Profile

Their backlink count grew from 196 to 562, and referring domains increased from 13 to 116. This enhanced their website’s authority and credibility, improving their overall search engine rankings.

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Conclusion

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Polar Bear Mechanical’s decision to invest in SEO turned out to be one of the best decisions they could have made for their business. By focusing on enhancing their digital presence, they experienced significant growth in online visibility, traffic, and customer engagement within just 18 months of working together.

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