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ABSOLUTE BODY BALANCE
A MONTH AFTER LAUNCH:
objectives:
Absolute Body Balance has been serving the Colorado Springs area since 2013. Owners Glenn and Laura have always understood the power of marketing. They worked with an SEO agency and maintained a steady stream of clients and a growing team of massage therapists — but something was missing. While their SEO was performing, their website wasn’t. It was outdated, difficult to navigate, and misaligned with their evolving brand.
So, our team stepped in. Our copywriters told their story, while our web designers built a site designed to attract, engage, and convert. Within a month of launch, organic traffic soared nearly 26%, bookings were up, and Glenn and Laura could finally focus on what mattered most: opening their second location.
PHASE 1
Knowing how much Glenn and Laura had already invested in digital marketing, we partnered closely with their SEO agency to preserve the progress they’d achieved so far. Because we write and develop with SEO in mind, the partnership was synergistic. We mapped site structure and navigation, analyzed target keywords, documented existing plugins and technical elements, and ensured every critical SEO component was carried over. Our goal was simple: create a website that would become the cornerstone of Absolute Body Balance’s digital marketing.
PHASE 2
With a clear strategy in place, we moved into writing keyword-rich copy that targeted high-intent, transactional searches like “massage therapy Colorado Springs” and “deep tissue massage”. We focused on StoryBrand, speaking to the core desires of Absolute Body Balance’s ideal clients: pain relief, stress reduction, and holistic wellness.
Our designers chose calming neutrals — greens and tans — and warm imagery to reflect the office’s relaxing atmosphere. We streamlined the site’s navigation and added clear calls to action, making it seamless for visitors to schedule a massage or buy a membership. The result was a beautiful, strategic website designed to convert visitors into loyal clients.
PHASE 3
We ensured every detail was covered after launch: fast load times, responsive design across every device, and clear, strategically placed calls to action. Behind the scenes, we optimized technical elements, tested forms and booking functionality, and confirmed tracking was set up properly so performance could be measured. We closely monitored keyword positions and organic traffic, and it didn’t take long to see movement in high-value searches like “massage near me” and “massage therapist Colorado Springs.” Rankings climbed, visibility increased, and most importantly, bookings followed.
In the first month after launch, Absolute Body Balance’s organic traffic increased by 26%. The number of keywords ranking in the top 10 doubled, with a 70.66% increase in total ranking keywords overall. By month’s end, 270 keywords were on page one of Google. As visibility expanded, so did demand. More people found them through search, explored their services, and booked appointments. And Glenn and Laura? They celebrated their second location’s grand opening.
Traffic means nothing without conversion. SEO gets you found, but it’s your website that gets you results. When both work together like they did for Absolute Body Balance, the results are exponential. At Succeeding Small, we bring together the two halves of the digital marketing puzzle: proven SEO strategies and beautiful, conversion-focused web design designed to get you found. Ready to discover what your business can achieve? Request your free strategy session with our team.
Weekly episodes to help you start, scale, and succeed in business!