The Succeeding Small Podcast

What is SEO and Why Does it Matter?


With online shopping at an all time high, you may be wondering, what is SEO and why does it matter?

Search Engine Optimization (SEO) may be the single most important aspect of your website and your business.

SEO can be confusing but at Succeeding Small it is not only our specialty, but our passion.

What is SEO?

SEO is using keywords and phrases to make your website searchable on Google and other search engines.

With SEO, the search engine algorithm is able to find your site and what you offer and show it to your prospective customer.

Ie: If you Google “Dog Walker” Google searches the entire internet to find the site that best fits “Dog Walker”.

The more keywords you search, the more fine tuned your results will be. Ie: “Accredited Expert Dog Walker in Colorado Springs, CO”.

You can see how niching down your target customer can be a useful first step in optimizing your website.

Why does it matter to my business?

As mentioned above, your ideal customer is likely going to be searching Google at some point in order to find your service. SEO ensures they find you instead of your competitor.

This intricate process uses the words on your website’s pages as well as images, backlinks and more to give Google every indication that your ideal customer is looking for your website.

How do I use it to make my business successful?

At Succeeding Small, we are experts in creating search engine optimized websites that help your customer find you. We also specialize in rhetoric and consumer mentality in order to inspire your customer to buy from you.

We utilize all of our tools and tricks of the trade to design a beautifully optimized website that you and your customers will love.

Contact us today to learn how we can help your small business succeed online.

Grow your Small Business With Succeeding Small

Succeeding Small is an expert in growing small businesses through our amazing digital marketing, SEO, branding, web design and social media services.  Learn about our services today!

Get More

Small Business Education

Sign up below to get up-to-date resources to help you grow your small business!


We help small businesses get the visibility they deserve as a digital marketing agency based in Colorado Springs, CO. We are proud to be a small business advocate, resource, and partner as you grow online!

Get More

Small Business Education

Sign up below to get up-to-date resources to help you grow your small business!

More Small Business Resources

the Succeeding Small Podcast

Join Founder and CEO, Madeleine Costa, each Wednesday as she shares her tools and tips to help you grow your small business to reach its full potential!