Small Business Web Design Services
Get a Website That Converts to Customers With Less Stress
Your website should be more than a pretty brochure; it should be your best salesperson. At Succeeding Small, we offer small business web design services that help you get found on Google, connect with your customers, and turn traffic into leads.
We’re not your average web design company. We specialize in small businesses, and we know what it takes to help you start, scale, and succeed. With deep SEO expertise and a focus on conversion optimization, we build websites that don’t just look great; they grow your business.
Stop Losing Customers to a Website That Isn’t Working
Too many small business owners pour time and money into websites that look nice, but don’t get results. Maybe your current site is buried on Google, outdated, or just doesn’t reflect your brand anymore. Or maybe you don’t have one at all, and you’re stuck wondering if it’s even worth the investment.
We understand how frustrating that feels, and we’ve helped hundreds of small business owners fix outdated sites with our strategic small business website design services. With the right strategy, your website can finally become what it was meant to be: your most powerful marketing tool. One that shows up in search, earns your customers’ trust, and drives real growth.
Your Customers Are Already Searching for You Online
97% of people look online when searching for local businesses. If your small business doesn’t have a strong online presence, you’re likely losing customers to competitors who do. A professionally designed website — especially one built through specialized web design services for small businesses — can:
- Establish trust and credibility
- Showcase your services and portfolio
- Answer customer questions 24/7
- Help you appear in local Google searches
Websites That Work for You
We don’t just build pretty websites—we design branded, psychology-driven sites that bridge the gap between algorithms and your audience. We design small business websites that get you found, connect with your ideal customers, and convert clicks into clients.
Branded to You
Every design is custom to your brand—authentic, memorable, and built to reflect what makes your business unique.
Built to Get You Found
Our team of website designers for small businesses ensures your site is optimized from day one.
Made to Convert
Grounded in consumer psychology, your site is strategically designed to guide visitors into becoming loyal customers.
You’re Busy Running a Business—We’ll Handle the Website
You didn’t start your business to wrestle with tech headaches or confusing web builders. We get it. That’s why we make our small business web design service simple, strategic, and stress-free. From first click to final launch, our team is here to guide you every step of the way—so you can stay focused on what you do best.
Website Solutions Designed to Help You Start, Scale, and Succeed
No matter where you are in your small business journey, you deserve a website that works for you. Whether you’re starting from scratch, revamping an outdated site, or looking for reliable support and hosting, we’ve got you covered. At Succeeding Small, our small business website services are built with strategy, SEO, and conversion in mind—so your website doesn’t just sit there, it helps grow your business.
Transform Your Current Website Into a High-Performing Asset
Is your current website working for you? Do you wonder why you’re not getting leads off your site? If your current site is outdated, difficult to navigate, or not generating leads, a redesign can revitalize your online presence and bring you the success you deserve. We’ll modernize your design, improve user experience, and optimize your website for search engines so you can capture more customers.
What you’ll get with our resigns:
- Clean, modern design that reflects your brand
- Improved navigation and user experience
- Fully optimized for SEO and mobile devices
- Updated functionality to meet your business goals
Fully Custom Websites Built to Grow With You
Our custom websites are designed from the ground up to reflect your brand, showcase your expertise, and drive measurable results. Whether you need advanced integrations, e-commerce capabilities, or unique layouts, we build a site that grows with you.
What’s included in every custom website:
- Unique, on-brand design from the ground up
- Scalable functionality for future growth
- SEO-friendly structure and optimized performance
- Intuitive navigation to guide users and boost conversions
Professional Websites Designed for Start-Up Success
Our template sites are ideal for small businesses getting their first website. Built on a strong foundation of strategy and design, these ready-made layouts give you a professional presence online, fast.
Template site highlights:
- Professionally designed layouts tailored for small businesses
- Streamlined build process for a quicker launch
- Fully responsive and optimized for mobile
- Includes essential features like forms, ready-built pages.
Keep Your Website Secure, Updated, and Performing
Your website needs regular updates and care to stay functional and competitive. Our website maintenance services give you peace of mind, knowing that we’re managing everything from security patches to content updates.
We’ll handle all your maintenance needs:
- WordPress updates, plugin management, and security monitoring
- Content edits and design updates
- Ongoing performance optimization and backups
- Fast response to technical issues
Reliable Hosting to Keep Your Website Online and Fast
We provide secure, high-performance website hosting to ensure your website is always up and running smoothly. With fast servers and consistent uptime, your customers can access your site whenever they need.
Our hosting features:
- Secure, high-speed servers optimized for WordPress
- Daily backups and uptime monitoring
- SSL certificates included for added security
- Expert support from our web development team
Seamless Website Integrations That Power Your Business
Your website isn’t just a digital storefront; it’s the central hub of your operations. That’s why we make sure it works effortlessly with the tools you already use to run your business.
Whether you’re booking appointments, sending email campaigns, or managing leads, we’ll integrate your website with platforms that streamline your workflow and drive results.
We support integrations with tools like:
- Booking & Scheduling: Calendly, Housecall Pro, Jobber, Acuity
- Email Marketing: Mailchimp, Constant Contact, Flodesk, ActiveCampaign
- CRMs: HubSpot, Zoho, Pipedrive, HoneyBook
- Custom tools and plugins tailored to your operations
No clunky hand-offs. No mussed leads. Just a website that works smarter, so you can too.
Behind Every Great Website Is a Smart Foundation
Your website should do more than just exist. With our website design services for small business, your website will inform, inspire, and convert. That’s why we include powerful features designed to help small businesses grow—like user-friendly forms, mobile optimization, persuasive content, and built-in SEO. Every element is carefully crafted to make your website your most valuable business tool.
Simple Online Forms
Make it easy for customers to connect with you. We build custom online forms tailored to your business needs and ensure they’re simple, functional, and user-friendly.
Benefits:
- Streamlined communication with your customers
- Mobile-friendly forms that work on all devices
- Integrations with your CRM or email system
- Tested thoroughly to prevent submission issues
Informative Custom Blogs
Blogs help your small business show up in search results and build authority. We create blog designs and layouts that highlight your content while supporting your SEO strategy.
Benefits:
- Boost search engine visibility with keyword-focused content
- Establish your brand as an industry expert
- Drive repeat visitors and engagement
- Easy-to-use blog platform for publishing new posts
Mobile-Friendly Optimization
Your customers are browsing on mobile devices more than ever. We design and optimize websites for small screens, ensuring your site is fast and functional wherever it’s viewed.
Benefits:
- Fully responsive designs for smartphones and tablets
- Fast load times on mobile devices
- Enhanced user experience for all screen sizes
- Meets Google’s mobile-first indexing standards
Visuals and Media
High-quality visuals showcase your brand and work. We’ll strategically use images, videos, and other media to capture attention and tell your story.
Benefits:
- Professional media placements that build trust
- Image optimization for fast load times
- Engaging video integration for storytelling
- Visual design that supports your brand identity
Responsive Design
No matter how someone accesses your site—phone, tablet, or desktop—it will perform perfectly.
Benefits:
- Consistent user experience on all devices
- Faster site speeds with optimized layouts
- Fewer bounce rates and higher conversions
- Future-proof design that adapts to technology changes
Persuasive Copywriting & Content Creation
We write compelling website copy that connects with your audience and inspires action.
Benefits:
- Clear messaging that communicates your value
- Story-driven content that resonates with your customers
- Optimized headlines and calls-to-action
- Professional tone that builds trust
Pricing and FAQs
Customers expect transparency. We build clean, user-friendly pricing and FAQ sections so people can quickly find the answers they’re looking for.
Benefits:
- Clearly display pricing or service details
- Minimize unnecessary inquiries with helpful FAQs
- Encourage leads by removing purchasing barriers
- Organized, scannable layout
Research and Analytics
Every website we build is backed by data. We conduct research and install analytics to help you track performance and make informed marketing decisions.
Benefits:
- Competitive analysis to position your business effectively
- Google Analytics and reporting integrations
- Insight into user behavior and traffic sources
- Data-driven recommendations for ongoing growth
Accessibility & ADA Compliance
Make your website usable by everyone, including individuals with disabilities. We follow ADA and WCAG guidelines to create an inclusive digital experience for all users.
Benefits:
- Meets accessibility standards (WCAG, ADA)
- Screen reader and keyboard navigation support
- Accessible color contrast and alt text
- Inclusive design broadens your customer base
Secure, Trusted Websites
Security is essential. We include HTTPS encryption and follow best practices to ensure your website protects both you and your visitors.
Benefits:
- SSL certificates for encrypted browsing
- Secure form handling and data protection
- Boosts trust with site visitors
- Avoids browser “not secure” warnings
Hosting & Ongoing Support
We don’t disappear after launch. Our hosting and maintenance plans keep your site secure, fast, and up-to-date with regular backups and support.
Benefits:
- Optional hosting with automatic updates
- Monthly backups and performance checks
- Support for plugin and theme issues
- Peace of mind with ongoing care
Speed & Performance Optimization
A fast site means happier users and better search rankings. We build with performance in mind from day one.
Benefits:
- Optimized images and lazy loading
- Minified code and browser caching
- Passes Google’s Core Web Vitals
- Lower bounce rates and faster load times
SEO-Ready Structure
Your website should help you get found. We build with technical SEO best practices to support your ranking right out of the gate.
Benefits:
- SEO-friendly URL structure and page hierarchy
- Meta tags and schema markup integration
- Internal linking and keyword strategy foundation
- Enhanced visibility in search engines
Custom Website for Small Businesses in Every Industry
Succeeding Small specializes in service-based industries nationwide. Some industries we’ve helped grow online include:
Events & Weddings
Events & Weddings
Health & Wellness
Health & Wellness
Construction Services
Construction Services
Home Services
Home Services
Pet Care Services
Pet Care Services
Professional Services
Professional Services (B2C)
Legal Services
Legal Services
Educational Services
Educational Services
Three Steps to Getting Your Custom Website Live and In Action
Building your website doesn’t have to be overwhelming. Our proven process makes it easy, saving you time and helping you generate revenue faster than any DIY solution.
Schedule a Strategy Session
The first step is to book your strategy session. During this consultation, we’ll get to know you, your business goals, and the challenges you’re facing—and you’ll have a chance to get to know us too!
Planning and Design
Next, we’ll develop a comprehensive website outline and digital marketing strategy tailored to your small business. Our designers and copywriters will collaborate with you to bring your vision to life.
Launch and Support
Before launch, you’ll have the opportunity to review and request edits. Once your site is ready, we’ll handle the technical setup and make sure everything is optimized for all devices and browsers. Even after launch, we’re here to support you with maintenance and updates as your business grows.
Want more leads from your website? Download our free guide.
Award Winning Web Design Agency Who Understands Small Business
At Succeeding Small, we understand how hard it is to build a website that truly reflects the value of your small business. That’s why we specialize in helping entrepreneurs like you create websites that aren’t just beautiful, they’re strategic, SEO-ready, and built to convert.
As an award-winning team dedicated to small businesses, we bring together expert design, compelling messaging, and strategic marketing to help you stand out and grow with purpose.
We’re a small-business-focused small business website design agency committed to your growth.
Hear From Small Business Owners Like You
Website Design Packages for Every Stage of Your Small Business
No matter where you are in your small business journey—just starting out, growing your team, or ready to scale—we offer a variety of small business web design services built for every stage of growth. Whether you need a simple one-page website or full small business website design solutions, we have you covered. Each package is designed with strategy, visibility, and conversion in mind. You deserve more than a website that just looks nice—you deserve one that helps you succeed.
Single-Page Template Sites
Best for simple service-based businesses-
Professionally designed, single-scroll layout tailored to your brand
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Built-in sections for services, testimonials, contact form, and more
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Mobile-optimized and fast-loading
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Built on WordPress: the most powerful web design platform for small businesses
Template Sites
Best for new businesses-
Professionally designed templates tailored for small businesses
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Quick launch timelines with essential features included
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Perfect for business owners building their first website
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Built on WordPress: the most powerful web design platform for small businesses
Custom Website Design
Best for businesses ready to scale-
Fully customized design and advanced functionality
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Scalable structure built to grow with your business
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SEO-ready foundation to compete in your market
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Built on WordPress: the most powerful web design platform for small businesses
How a Professional Website Helps You Grow, Stand Out, and Succeed
A professionally designed website can transform your business. Beyond simply “looking good,” strategic web design improves how customers experience your brand, how easily they find you online, and how effectively your site converts visitors into paying customers. Explore the key advantages of partnering with Succeeding Small for web design:
Your website is one of your most powerful lead-generation tools—but only if it’s built to convert. We design with proven conversion rate optimization (CRO) strategies to turn more of your visitors into customers.
What this means for your small business:
- Strategic calls-to-action (CTAs) that guide users to contact you or buy from you
- Clear page layouts that highlight your most important services and offers
- Persuasive copywriting that communicates your value and builds trust
- User-friendly forms and streamlined checkout (if applicable)
By removing friction and making it easy for visitors to take the next step, you’ll see a direct increase in leads and sales.
A website that’s confusing or slow to load will push potential customers away. We design user experiences (UX) that are clear, intuitive, and enjoyable.
What we focus on:
- Fast page load speeds so visitors don’t leave
- Mobile-friendly layouts that adapt to any screen size
- Simple navigation menus so users can quickly find what they need
- Accessible design practices that make your website usable for all audiences
A positive user experience keeps visitors engaged and helps them build confidence in your business, which makes them more likely to convert.
Your competitors are online. A professional website can set you apart and position your small business as the obvious choice.
How we give you an edge:
- Modern, custom designs that match your brand and make you memorable
- Credibility-building elements like testimonials, certifications, and case studies
- Clear differentiation of your unique selling points (USPs)
- Integration of trust signals like SSL certificates and secure forms
When your website reflects the professionalism and quality of your services, you’ll stand out from other businesses in your market.
Even the most beautiful website won’t help your business if no one can find it. We build websites with SEO best practices so you rank higher on Google and other search engines.
Our SEO-focused approach includes:
- Keyword-optimized headings, titles, and content
- Clean, crawlable site structure for search engines
- Image optimization and technical SEO (site speed, meta-data, etc.)
- Integration with analytics tools to track performance
A strong SEO foundation means your site can attract more qualified leads from organic search traffic.
Your website is the hub for all of your digital marketing campaigns, from Google Ads to social media and email. If it’s not strategically designed, those campaigns won’t be as effective.
Why this matters:
- All marketing campaigns drive traffic to your website—make sure it converts
- Landing pages can be created for specific campaigns to improve ROI
- Analytics help you measure what’s working and refine your strategy
- We ensure your site integrates seamlessly with tools like CRMs, email marketing, and ad platforms
A high-performing website amplifies the results of every other marketing effort you invest in.
FAQs from Web Design Agency Experts Who Want to Help
Your website acts as your digital storefront. A professionally designed website creates a strong first impression, builds credibility, and gives potential customers confidence in your business.
A DIY website can be time-consuming and may lack the strategy needed to convert visitors into customers. Our small business web design solutions ensure your site:
- Delivers a seamless user experience
- Highlights your services and strengths
- Positions your brand competitively online
We build all of our websites in WordPress, the world’s leading content management system (CMS). WordPress allows for complete customization, scalability, and flexibility, making it easy for you to update your site as your business grows.
Your website’s design directly impacts how easily customers can find you online. We build every website with a strong SEO foundation, including:
- Fast load times and mobile-friendly layouts
- Proper site architecture and clean code
- Keyword-optimized copy and meta tags
- Integration with Google Analytics and Search Console
This makes it easier for your site to rank higher on search engines, bringing you more qualified leads.
Our typical timelines:
- Template Sites: 4–6 weeks
- Custom WordPress Websites: 8–12 weeks
This depends on the complexity of the site and the content provided. We’ll create a realistic timeline during your strategy session.
That’s where Succeeding Small comes into the picture. Our digital marketing agency works behind the scenes to create your space online that customers will be drawn to and ultimately have no hesitation about saying yes to your specific calls to action that are clear and easy to follow.
Yes! We provide training so you feel confident making updates to your website through WordPress. You’ll be able to:
- Edit text and images
- Add blog posts
- Manage forms and customer inquiries
If you prefer, we also offer Website Maintenance Plans where our team manages updates, security, and edits for you.
CRO is the process of improving your website so more visitors take desired actions, such as calling you or filling out a form. We design every website with CRO in mind by:
- Using clear calls-to-action (CTAs)
- Structuring pages for easy navigation
- Writing persuasive, benefits-driven copy
This means your website isn’t just beautiful—it’s built to bring you more leads.
Your website will perform best when it has high-quality, keyword-optimized content. This includes:
- Compelling homepage and service page copy
- Engaging “About Us” content that tells your story
- Customer testimonials and case studies
- High-resolution images and videos
Our in-house copywriters can create all your website content for you if you don’t have it ready.
You can use any hosting provider you choose (like GoDaddy.com). WordPress.com is a paid and subscription-based version of the same software that’s easy to use without downloading anything. It all boils down to how your website will be hosted, but the software for both versions is essentially the same.
Yes! If you already have a website but it’s outdated, slow, or underperforming, we’ll redesign it for a better user experience, SEO, and conversions.
Absolutely. We follow mobile-first design practices, ensuring your site is fully responsive and functions flawlessly across all devices.
You can also set up editors who can create, edit, and publish content like blog posts. They won’t be able to change any settings within your WordPress website or install plugins and themes. WordPress also allows you to set up contributors (like a guest blogger) who can write and edit posts, but they can’t publish anything. Subscribers can be set up for website visitors who love your business and want consistent updates through new content you create.
Yes, we offer Website Hosting Services with secure servers, daily backups, and SSL certificates included. Hosting with us also means you’ll have expert support if any issues arise.
The first step is to book a free strategy session. We’ll discuss your business goals, review your current website (if you have one), and recommend the best solution—whether that’s a template site, a redesign, or a fully custom WordPress build.
Ready to Build a Website That Works for Your Small Business?
Your website is more than just a digital business card—it’s the foundation of your online presence. Whether you’re launching your first site or need a custom design to take your business to the next level, Succeeding Small can help. If you’re ready to invest in professional small business web design, our team is here to help.