Best Blogging Practices: 5 Ways To Make Your Blog A Success

Writing accurate and captivating content is one of the best things you can do to help your company land on the first page of Google. In addition, maintaining a consistent blog is a great way to build your brand awareness and increase your customer base as a small business owner. When readers come across your blog, it will help establish your authority in your industry and begin to build a relationship between you and a potential customer. Building a relationship is the first step in transitioning someone from a potential customer to a loyal customer.

As a small business, Succeeding Small understands the importance of creating compelling blog content. To help you succeed in your small business, we’ve created a list of some of the best blogging practices. These tips will help you establish your authority and increase your online visibility.

1. Brainstorm Blog Topics
   • Whether you are a seasoned blogger or are creating a blog for the first time, a crucial first step is brainstorming different blog topics. A helpful tip for deciding what topics you want to write about is to ask yourself what questions you want to answer. Maybe you want to relay your company’s values, or perhaps you want to describe how your product is beneficial for users. Whatever questions you decide would be the most helpful to answer for your readers, let that guide you in your brainstorming session.

2. Create Evergreen Content
   • No one likes to open a blog post only to find it’s outdated. Keeping content on your website that’s no longer relevant increases your chances of losing customers. Evergreen content is content that doesn’t have an expiration date and can always be of use to readers. Try to avoid writing time-sensitive blog posts by writing about topics that will remain helpful to readers, regardless of the time of year. For example, an evergreen blog could discuss ways to exercise your dog. But, that would change to a time-sensitive blog if the blog focused on ways to exercise your dog in the winter. Having evergreen content will also be immensely helpful in ranking higher on Google’s search results pages.

3. Create Engaging Blog Titles
   • Your blog title is the first thing people read, so you want it to be something that immediately draws in the reader. Your blog title allows you to tell people what they can expect from you in a matter of seconds. It’s essential to integrate whatever keyword phrase you’re hoping to rank for and keep your blog title around 60 to 70 characters. Implementing these two practices will help your blog’s search engine optimization.
   • For example, instead of using the title, “Your Social Media Can Use These Seven Things To Get Better,” you might want to rephrase it to create, “7 Innovative Social Media Content Ideas.” A catchy title will grab your audience’s attention and encourage them to click and read more.

4. Stay Up To Date With Blog SEO Tips
   • Knowing how to utilize SEO to better reach your audience is one of the best ways to become a successful blogger. Some SEO tips you can implement to increase the impact of your blogs include:
     • Make sure your site is mobile friendly.
     • Use keywords to drive traffic to your post.
     • Check your site’s index on Google.
     • Make sure your site has HTTPS.
     • Optimize your site for speed.
     • Fix any broken links.
     • Add a meta description to your blog pages.
     • Install a social sharing plug-in.
   • In addition to these methods, you can also use a blog SEO checker to better understand how your blog should perform once it’s published.
5. Repurpose Blog Content
   • Once your blog is published, you can use it to create multiple pieces of content. For example, you can use one blog to create an infographic, video, podcast, social media post, or case study. The possibilities are practically endless. Plus, repurposed content will also help you build backlinks and drive traffic to your site, which will help build your authority.

Learn How To Write Successful Blogs With Succeeding Small

Creating and maintaining a blog is one of the best ways to reach your audience and increase your ranking on Google. If you’re looking to grow your online presence, consider using a blog to help you accomplish this goal. By utilizing strategic blog writing concepts, your blog will increase your chances of building a solid online presence. At Succeeding Small, our team of SEO experts understands how integral a blog is to create a successful business strategy. Contact us today to learn more about growing your business with a blog strategy.