Best Blogging Practices: 5 Ways To Make Your Blog A Success

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A graphic split into two sections. The bottom section is a picture of someone typing on a computer with flowers on their desk, and the top portion has an orange gradient background and reads, "Best Blogging Practices: 5 Ways To Make Your Blog A Success."

Writing accurate and captivating content is one of the best things you can do to help your company land on the first page of Google. As a small business owner, maintaining a consistent blog is a great way to build your brand awareness and increase your customer base. When readers come across your blog, it will help establish your authority in your industry, as well as begin to build a relationship between you and a potential customer. Building a relationship is the first step in transitioning someone from a potential customer to a loyal customer.

As a small business, Succeeding Small understands the importance of creating compelling blog content. To help you further succeed in your small business, we’ve created a list with some of the best blogging practices. These tips will help you establish your authority, as well as increase your online visibility.

  1. Brainstorm Blog Topics
    • Whether you are a seasoned blogger or are creating a blog for the first time, a crucial first step is brainstorming different blog topics. A helpful tip for deciding what topic you want to discuss is to ask yourself what question you want to answer. Maybe you want to relay the values of your company, or maybe you want to describe how your product is beneficial for users. Whatever questions you decide would be the most helpful to answer for your readers, let that guide you into brainstorming some blog topics.
  1. Create Evergreen Content
    • No one likes to open a blog post only to find it’s outdated. Keeping content on your website that’s no longer relevant increases your chances of losing customers. Evergreen content is content that doesn’t have an expiration date, and can also be of use to readers. Try to avoid writing time-sensitive blog posts by writing about topics that will remain helpful to readers, regardless of the time of year. For example, an evergreen blog could discuss ways to exercise your dog. But, that would change to a time-sensitive blog if the blog focused on ways to exercise your dog in the winter. Having evergreen content will also be immensely helpful in ranking higher on Google’s search results pages.
  1. Create Engaging Blog Titles
    • Your blog title is the first thing people read, so you want it to be something that immediately draws the reader in. Your blog title gives you the opportunity to tell people, in a matter of seconds, what they can expect from you. It’s important to integrate whatever keyword phrase you’re hoping to rank for, and to try and keep your title under 70 characters. Implementing these two practices will help your blog’s search engine optimization.
    • For example, instead of using the title, “Your Social Media Can Use These Seven Things To Get Better,” you might want to rephrase it to come up with, “7 Innovative Social Media Content Ideas.” A catchy title will grab your audience’s attention and encourage them to click and read more.
  1. Stay Up To Date With Blog SEO Tips
    • Knowing how to utilize SEO to better reach your audience is one of the best ways to become a successful blogger. Some SEO tips you can implement to increase the impact of your blogs includes:
      • Make sure your site is mobile friendly
      • Use keywords to drive traffic to your post
      • Check your site’s index on Google
      • Make sure your site has HTTPS
      • Optimize your site for speed
      • Fix any broken links
      • Add a meta description to your blog pages
      • Install a social sharing plug-in
    • In addition to these methods, you can also use a blog SEO checker to better understand how your blog is expected to perform once it’s published.

Best Blog Post Practices | Succeeding Small

Creating and maintaining a blog is one of the best ways you can reach your audience and increase your ranking on Google. If you’re looking to grow your online presence, consider using a blog to help you accomplish this goal. By utilizing strategic concepts, your blog immensely increases your chances of building a strong online presence. At Succeeding Small, our team of SEO experts understands how integral a blog is to creating a successful business strategy. Contact us today and let us help you grow your business with a compelling blog!

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