Personal Trainer Website Design
AP Wellness
AP Wellness Training & Consulting, founded by personal trainer Aleks Pavlovic, specializes in personalized fitness plans, health consulting, and nutrition guidance in San Francisco, California. With a passion for empowering clients to achieve their health goals, Aleks needed a digital presence that matched her dedication and expertise. She approached Succeeding Small to design a website to help her reach more clients, build her brand, and effectively promote her services.
THE RESULTS
Since Launch
About AP Wellness Training & Consulting
objectives:
- Enhance brand awareness and engagement
- Increase conversions through the website
- Improve website speed and performance
- Implement keyword-rich copy on-site
AP Wellness Training & Consulting, founded by personal trainer Aleks Pavlovic, specializes in personalized fitness plans, health consulting, and nutrition guidance. With a passion for empowering clients to achieve their health goals, Aleks needed a digital presence that matched her dedication and expertise. She approached Succeeding Small to design a new website to help her reach more clients, build her brand, and effectively promote her services.
PHASE 1
Competitor Research, Keyword Analysis, & On-Page SEO
- Competitor Research: We analyzed top competitors in the personal training industry to understand their strengths and identify opportunities for AP Wellness to differentiate itself.
- Keyword Analysis: By targeting high-volume keywords like “personal trainer website design” and “web design for personal trainer,” we laid the foundation for strong on-page SEO to drive site traffic.
- On-Page SEO: We optimized the website’s meta tags, headers, and content with relevant keywords to improve its search engine rankings and visibility.
before the website redesign
PHASE 2
Design, Copy, & Interactive Elements
- Sleek and Modern Design: We crafted a responsive, visually appealing design that works perfectly on all devices. The clean layout and intuitive navigation make it easy for visitors to find the necessary information.
- Custom Copywriting: Our copywriters developed engaging, SEO-optimized content that communicates the benefits of AP Wellness’ services, positioning Aleks as a trusted personal training and wellness expert.
- Interactive Elements: We integrated a blog to provide valuable fitness and wellness tips, helping to engage visitors and build a loyal audience. The blog also supports ongoing SEO efforts by continuously adding fresh, relevant content to the site.
the final product
PHASE 3
Phase 3 - Lead Generation Optimization
- Lead Generation Forms: We designed strategically placed lead generation forms throughout the site, including a prominent contact form on the homepage and a newsletter sign-up form. These forms are simple to complete, encouraging more visitors to reach out.
- Calls to Action (CTAs): Clear, compelling CTAs guide visitors to take action, such as booking a consultation, signing up for a newsletter, or reading more about Aleks’ services.
Client Testimonial
the results
- Increase in Organic Traffic: Organic traffic grew by over 500% within the first three months of launch, significantly increasing the number of potential clients finding AP Wellness online.
- Improved Keyword Rankings: AP Wellness began ranking for 150+ relevant keywords, including high-traffic terms like “personal trainer San Francisco.”
- Higher Engagement Rates: User engagement on the site improved dramatically, with visitors spending more time on the site and interacting with its content.
- Lead Generation Success: The optimized lead generation forms resulted in a 40% increase in new client inquiries.
Conclusion
Succeeding Small helped AP Wellness transform its digital presence with a custom web design tailored for personal trainers. We positioned AP Wellness for sustained growth and success in the competitive fitness industry by focusing on modern design, strategic on-site SEO, and effective lead generation. If you’re a personal trainer looking to elevate your online presence, Succeeding Small is here to help.