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Falling Star Heating & Cooling
THE RESULTS
objectives:
How does an HVAC company dominate their market? It starts with a WordPress web design that ranks on Google and an SEO strategy that converts clicks into paying customers. Falling Star Heating & Cooling is a veteran-owned and operated HVAC provider in Colorado Springs with a unique brand and strong reputation for solid work. They came to us with one mission: dominate the market as the number one trusted name in HVAC.
Their old website was clunky, hard to read, and didn’t differentiate them among the other HVAC companies in Colorado Springs. It was full of stock photos, navigation was difficult, and it didn’t represent the company that owners, Josh and Brad, wanted to build or the high-quality work their team performs. That changed when Succeeding Small came into the picture.
PHASE 1
All websites should rank on Google. That’s our philosophy at Succeeding Small. Great aesthetics are fun to look at. Great aesthetics combined with great SEO? That’s how you get seen, get clicked, and get clients. That meant developing a WordPress website to align with Falling Star’s quality of work. Using clean lines from the star in their logo, a modern color palette, and high-resolution images, we created an approachable and professional look that resonates with their target audience.
The site features an intuitive layout that makes it easy for customers to find information, explore service options, and contact the team. We integrated a simplified booking system and customer reviews to streamline the path to booking services, establishing trust and credibility from the first click. And since many local searches are conducted on phones, the site is fully responsive on all devices.
PHASE 2
A great website is only effective if people can find it. That’s why Phase 2 focused on local SEO. We optimized meta tags, headings, and content with HVAC-specific keywords like “furnace repair near me” and “AC service Colorado Springs”, ensuring our client showed up when homeowners searched for heating and cooling services.
We refined content to highlight Falling Star’s veteran-owned status and commitment to quality service, while publishing blogs and service pages tailored to Colorado’s unique climate. On the technical side, we improved site speed, mobile responsiveness, and schema markup to boost both rankings and user experience. The result? A trusted brand that stands out online and gets found by local clients ready to book that same day.
PHASE 3
Driving traffic is only half the job. The real win is turning visitors into leads. In Phase 3, we strengthened Falling Star’s brand messaging to highlight their veteran-owned background and dedication to customer satisfaction. That story was carried across the site in service descriptions, testimonials, and every touchpoint, building trust from the first click. Great SEO gets people in the door. Great messaging keeps them there.
To boost conversions, we streamlined the customer journey with clear calls to action, an intuitive service menu, and quick booking access. Testimonials, certifications, and a showcase of brands they work with reinforced their credibility. The result? A website that doesn’t just attract traffic — it turns visitors into loyal clients.
PHASE 4
A strong launch is just the beginning. This phase ensures Falling Star Heating & Cooling continues to grow long after the website goes live. Through continuous SEO monitoring, we track keyword rankings, traffic, and user behavior to keep the site competitive and visible. To support long-term success, we provide monthly performance reports that highlight progress in search rankings, lead generation, and user engagement.
Using this data, we craft strategies for expansion, whether it’s targeting new cities, rolling out seasonal campaigns, or building on their service offerings. The result is sustained growth, backed by a digital presence that keeps getting stronger. Because great websites don’t just perform once — they evolve, adapt, and keep delivering results.
In just six months, Falling Star Heating & Cooling transformed their online presence. Organic traffic surged, lead generation climbed, and the company earned higher visibility for competitive HVAC keywords. Today, their website not only reflects their veteran-owned commitment to excellence — it functions as a powerful sales tool. By combining clean design, local SEO, and conversion-focused strategy, Falling Star now dominates search results and consistently attracts the right clients ready to book.
Falling Star’s success is just the beginning. At Succeeding Small, we specialize in helping small businesses rise above the competition with websites that rank and SEO strategies that convert. Your business deserves to be seen — let’s make it happen. Schedule a call with our team and take the first step toward becoming the #1 choice in your market.
Weekly episodes to help you start, scale, and succeed in business!