Get a comprehensive overview of how your small business is showing up and performing online with our exclusive Small Business Digital Audit! This 20-30 page audit goes over all your digital assets and not only provides you with key insights and data, but we personally give you expert recommendations to improve your website, web presence, and social media.
By running a Small Business Digital Audit, we look at your overall digital presence to identify three things:
- Can your business be found online?
- Are you attracting new customers?
- How can we improve your existing presence?
What Does A Digital Audit Review?
Your website is the digital embodiment of your business, and both potential customers and search engines use your website to understand more about who you are and what you do. When we evaluate your website, we look at the overall health of your website from a technical and functional perspective, asking questions like, “Do you have a clear call-to-action? Is your website optimized for mobile devices? Can your website be crawled by search engines?” and many other questions. During the website portion of the audit, we look at things like:
- Mobile & Tablet Optimization
- Title Tags & Meta Descriptions
- Image Optimization
- Website Speed
- Web Accessibility
- & More
For this step, we explore when and where your business shows up online by evaluating your Search Engine Optimization (SEO). SEO is the process of optimizing your digital assets so to maximize visibility online (most commonly, Google). We want to help you identify where your target audience is looking for you, what phrases they type in Google to find you, and how you can show up online, maximizing your organic reach. We look at things like:
- Keyword Rank Positions
- Google Analytics data (if available)
- Domain Authority
- Directory Listings
- Google My Business Listing
- & More
Social media is another channel that small businesses use to build relationships with their clients and generate new business. For most industries, social media is an effective and primarily free outlet to connect with your ideal audience, making it a valuable part of our Digital Audit. We help you identify what channels you should be signing up for, how to optimize your social profiles for algorithms, and data on how well your social media presence is serving you. We look at things like:
- Profile Optimization
- Social Media Engagement, Activity, & Audience on Facebook & Instagram
But that’s not all.
In our digital audit, we also include personalized, ACTIONABLE strategies and tactics to help improve your digital presence and grow your small business online. Additionally, we provide you full data reports for you to reference and apply to your digital marketing strategy. These reports include:
- Keyword Analysis: In-depth report providing you with all of the transactional search phrases people type in Google to find your business
- Organic Search Positions Report: All of the keyword data that your website is currently ranking for
- Backlink Report: All of the backlinks your site has pointing to it
- Listing Analysis: All of the listings your site has, needs to obtain, and any corrections that need to be made
- Site Health Analysis: Break down of site health and what technical issues need fixed
- Site Speed Analysis: How fast your site is operating and action-items for what to improve
Finally, we include a Free 30 Minute Consultation Call with our team of SEO & Digital Marketing experts to help you put these items into action, answer your questions, and be a resource for you and your business.
Our digital audit is a great way for you to understand where your business is at in terms of online visibility, then give you actionable steps to improve your digital presence.
You know it’s the right time to request a digital audit when you are ready to grow your business, you are looking for more customers, and you want your digital assets to work FOR you. It also might be time to get an audit after you have tried digital marketing yourself and are investing time in your website, web presence, and social media, but aren’t seeing any returns. We can help you identify what is working well and how to improve.
We ask you for the following information:
- Your Business Contact Information
- Your Social URLs
- “Read & Analyze” Permissions on Your Google Analytics Account (If Available)
- Ideal Client
- Primary Competitors
- Business Goals
We try to include as much context as possible to help you read data reports and understand the metrics being presented to you. We also include a free 30 minute consult with every audit, so we can walk through the data together, answer your questions, and make sure you are empowered to take these recommendations and succeed.
This is not your standard, “Free Analysis” lead magnet. With this audit, we provide you with quality, detailed, and strategic data and recommendations that you can put into action immediately to improve your online presence. Our primary philosophy at Succeeding Small is to uphold quality, transparency and integrity in all that we do, and this audit exemplifies those values.
About Succeeding Small
As a digital marketing agency in Colorado Springs, we are dedicated to helping small businesses get the visibility they deserve through SEO, web design, paid ads, social media, and more. We are proud to be experts in understanding the algorithms that dictate platforms like Google, Facebook, and Instagram, so that we can help businesses like yours succeed online. In addition, we have a deeply rooted background in rhetoric and human psychology, so that every asset we create is persuasive and compelling, getting your ideal audience to convert.