Local SEO Services for Small Businesses

Local SEO for small businesses is one of the best ways to keep your phone ringing and get more foot traffic in your physical location. Local SEO targets “near me” and location-specific  keywords to help customers in your area find businesses just like you! From security companies to HVAC professionals, Succeeding Small specializes in helping service-based small businesses gain the visibility they deserve.

Benefits of Local SEO for Small Businesses

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Local SEO helps businesses appear in search results and get more website traffic. Website traffic alone, however, doesn’t help your small business. You need qualified leads who then become loyal customers. So how can local SEO benefit your small business?

  • Ranking on Google builds trust and credibility with potential customers, making them more likely to buy from you.
  • 98% of consumers read online reviews before visiting a local business, according to a 2023 Bright Local survey. Local SEO can help ensure that your reviews are prominently displayed.
  • An optimized Google Business Profile provides everything a customer needs to know to purchase from you, including contact information and business hours.
  • Local SEO can help you show up in Maps even when someone is searching for a competitor.

If your business serves a specific area and you need more leads, local SEO can help. Contact our team to learn how SEO can support your business goals.


How Does Local SEO Work?

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Google uses three factors to determine how well you rank in local, or Map, search results — relevance, distance, and ranking. Optimizing your website and Google Business Profile for these three factors can help your ideal customers find you more easily:


Relevance refers to how well your business listing matches the searcher’s query. Improve relevance by choosing the correct business categories and filling out your profile completely, including hours, photos, location, etc. This information is also helpful for your customers, so keep everything as up-to-date as possible.

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How far is your business from the searcher’s location or the location in their query? Businesses that are closer will rank higher. If you have a brick-and-mortar store, there’s not much you can do about this, but service-area businesses can add up to 20 service zip codes to their profile.


This is where your website comes in. Google bases prominence on how well known a business is. Google determines this by crawling  for information about your business on the web. Backlinks, articles about you, guest posts, local keywords, and listings in directories can all help improve prominence.

Local SEO Services for Small Businesses

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We offer three different SEO packages focusing on both local and traditional SEO. Our team will work together to create an SEO strategy that makes sense for your business. For example, if our primary focus is local SEO, we might create a local landing page for your piece of content instead of a service page. 

Here are a few of the local SEO services we provide: 

  • Local Keyword Research
  • Google Business Profile Set Up/Optimization
  • Bing Listing Set Up/Optimization
  • Yelp Listing Set Up/Optimization
  • Content Building
  • Link Building
  • Google Business Profile Management


Best Local SEO Company for Small Businesses

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As a small business ourselves, we are invested in your success. Our team will intimately get to know your brand and business goals to create high-quality digital assets that will serve your business for years to come. CEO Madeleine Costa was raised in a family of entrepreneurs and small business owners and founded Succeeding Small to provide business owners like you the resources you need to thrive.

local seo resources

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the succeeding small podcast

CEO Madeleine Costa shares small business stories and strategies to help you succeed on your business journey. To learn more about SEO for small businesses, check out our most popular episode: “SEO Explained in Under 20 Minutes.”

Few Leads and Sales

The Succeeding Small team loves to share our expertise in SEO, web design, copywriting, branding, and more. Check out our blog for straightforward marketing guidance for your small business.

Improve Your Local Presence with Succeeding Small

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Stop losing clients to your competitors because you aren’t visible online. Succeeding Small can help you create and implement a local SEO strategy that provides results, so you can close more sales and grow your business. 

Not sure if SEO is right for you? Our team of marketing pros would love to strategize with you.



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