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Copywriter

Copywriter

Are you a talented and versatile Copywriter with a flair for crafting captivating content that engages readers and helps small businesses grow online? We are seeking an experienced Copywriter to join our dynamic digital marketing agency, specializing in serving service-based small businesses.
In this role, you will craft compelling stories and advertisements for our clients, blending their brand voices with persuasive copywriting skills that speak to customers and drive action.
 
We are looking for a creative copywriter who can write for various digital mediums, including:
  • Websites
  • SEO pages
  • Blog posts
  • Ad landing pages
  • Ad copy
  • Social media posts
  • Emails
 
In addition, you will learn and practice SEO copywriting to incorporate keywords and create comprehensive content that can rank online. Conducting keyword research and seamlessly integrating relevant keywords into your writing will be crucial in ensuring our clients’ content can be easily discovered by their target audience.
 
Collaborating closely with our team of marketing experts, you will develop innovative content strategies, pick topics, refine messaging, edit content, and deliver impactful copy across various platforms.
If you possess a passion for storytelling, a keen eye for detail, and a deep understanding of SEO principles, we invite you to join us in helping small businesses grow their online presence through persuasive and discoverable content.
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OUR TEAM VALUES

Ideal QUALITIES

  • Dedicated self-starter with a passion for learning
  • Team player with strong leadership skills
  • Passion for small businesses
  • Excellent communication skills
  • Ability to give and receive constructive feedback
  • Ability to meet deadlines and work efficiently without sacrificing quality
  • Ability to work independently and problem-solve while participating in a remote team environment
  • Excellent time management and prioritization skills to handle multiple client tasks and goals each week

REQUIREMENTS

  • 1-2 years experience preferred as a professional copywriter
  • Agency experience preferred
  • Degree in English, Rhetoric, Communication, or a related field preferred
  • Experience working within WordPress and other website platforms to upload copy
  • Experience writing for local, service-based, small businesses preferred & represented in a portfolio
  • Strong understanding of search engine optimization and keyword research
  • Ability to create comprehensive content that satisfies a user’s journey
  • Understanding of StoryBrand Principles ideal
  • Develop and embody the necessary tone, brand persona, and business goals for dozens of small business clients
  • Write for various audiences while thinking critically about their needs
  • Ability to write and adapt copy across various platforms (web, social media, email, ads, etc.)
  • Strong ability to write persuasively to get readers to take action
  • Create dynamic, engaging, and grammatically correct sentences
  • Craft compelling narratives that drive engagement and action

Responsibilities

SEO Copywriting

  • Write high-quality content for websites, blogs, landing pages, and other digital assets, ensuring it is engaging, informative, and optimized for search engines.
  • Perform thorough keyword research to identify relevant keywords and incorporate them strategically into the copy to improve organic search visibility.
  • Maintain brand consistency and cohesiveness while integrating SEO best practices into the copy.
  • Leverage SEO tools to assist in on-page copy optimization, including meta tags, headings, and keyword placement.

Website Copywriting

  • Write copy for website projects that can span 4-10+ pages.
  • Capture a small business’ brand, story, and goals and write consistent copy across the entire website.
  • Collaborate with the Web Design team to develop content strategies that create a seamless and user-friendly online experience.

Other Copywriting

  • Craft compelling and persuasive copy for various marketing channels, including email marketing campaigns, social media posts, landing pages, ad copies, podcast scripts, infographics, and more.
  • Adapt writing style and tone to suit different mediums and target audiences, ensuring the messaging aligns with the overall brand voice and marketing objectives.

Content Strategy & Topic Selection

  • Collaborate with web designers, SEO specialists, Ad specialists, and account management to plan, develop, and execute content creation strategies for each client.
  • Conduct research to identify content opportunities, trends, and industry insights that can be leveraged to create valuable and engaging content.
  • Stay up to date with the latest SEO and content marketing trends, strategies, and best practices to continuously optimize content effectiveness.
  • Assign topics to other writers when necessary, including a pool of freelance writers.

Editing

  • Edit and proofread other copy, ensuring it aligns with the client’s brand guidelines, SEO requirements, and the appropriate digital medium.
  • Ensure the copy is free from grammatical errors, maintains a consistent style, and effectively communicates the desired message.

Collaboration With The Team

  • Work closely with the Succeeding Small team to ensure all messaging aligns with the client’s brand and purpose.
  • Participate in brainstorming sessions, contribute creative ideas, and provide valuable insights to enhance the overall marketing strategies and campaigns.
By fulfilling these responsibilities, the SEO Copywriter will enhance clients’ online presence, drive organic traffic, and ultimately help small businesses succeed in the digital landscape.

DETAILS & BENEFITS

Unlimited PTO & Paid Holidays

Health Insurance Stipend

Flexible Work-From-Home Schedule

Paid Education

Collaborative Small Business Team Culture

PAY: $48,000/yr

Full-Time W-2 Employee | 40hrs/week | Remote

Why Work for Succeeding Small?

a picture of red dots

Our greatest mission is to help people, students, and small businesses succeed. We do this by practicing integrity-filled marketing, prioritizing education, and supporting one another. 

We are proud to be experts in our field and love digital marketing for the challenge it brings and the results it delivers for our clients. In addition, we love to practice marketing with transparency, teaching, and mentoring our clients, our team, and students. We lead a digital marketing internship program every semester, where team members get to teach and mentor students in the field. 

We have grown over 100 small businesses in the past five years. We can accomplish this and continue to serve the entrepreneurial community by being the best at what we do and genuinely caring about the success of our clients and our team. 

We believe in work-life balance, creating a supportive and collaborative culture, and helping individuals succeed in their own lives.

At Succeeding Small, you’ll find a group of passionate, talented people aligned toward one goal: growing small businesses.

About Us

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Work Samples

Please upload any examples of related marketing projects that you have completed. Consider a diverse portfolio that showcases your SEO and creative abilities.

Logo for Succeeding Small, a digital marketing agency for small businesses.

Succeeding Small is a digital marketing agency based in Colorado Springs, CO. We serve small businesses across the nation with strategic digital marketing services.

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