Have you ever looked through a website for a business and been intrigued by the fact that they have a blog? According to certain blogging statistics, about 409 million people view more than 20 billion blog pages each month. Additionally, companies that run a blog receive 97 percent more links to their websites. More and more companies are starting to understand the benefits blogging can bring to their businesses. From attracting potential customers, driving website traffic, and showing up in Google’s search results, blogging can have a massive impact on the growth of small businesses.
At Succeeding Small, a digital marketing agency in Colorado Springs, our digital strategists understand how important it is to run a blog for your small business. By maintaining a blog and publishing consistent content, you can build brand awareness and grow your customer base. However, it can be difficult and time-consuming to keep up with your blog as a small business owner. Struggling to balance a consistent blog and running your business may leave you questioning if running a blog is worth it. As experts in small business digital marketing, we have put together a list of the advantages and disadvantages of blogging for small businesses so you can understand if starting a blog will help your business succeed.
If you want to learn more about blogging, how it helps your business, the disadvantages of blogging, and why the digital marketers at Succeeding Small believe all small businesses should blog, then keep on reading!
What is Blogging for Small Businesses?
Blogging is writing content about various topics and publishing that content on an online platform. As more businesses have focused on gaining online visibility to run their businesses and attract customers, many companies have found success in curating a blog.
Blogging for small businesses is the process of publishing blogs on an online platform, usually a business website. These blogs are about topics relevant to the small business’ industry.
For example, if you run an HVAC company in Colorado Springs, some topics on your blog may include “How Often Should I Clean My Air Ducts in Colorado Springs” or “Everything You Need to Know About Furnace Tune-Ups”.
As a small business, it is essential to keep your blog updated and consistent. Having a successful blog means generating fresh ideas and posting content frequently because your readers expect to consistently read new content.
Benefits of Blogging for Business
Blogging for small businesses can have many benefits. A regularly updated blog is one of the best ways to build a connection with your audience. Additionally, blogging can work to share industry updates, inform customers about your small business, answer commonly asked questions, and engage your customers in discussions of trending topics.
By publishing blog content for your small business, you establish your business as an authoritative source of information. Not only do blogs work to establish your brand as an authority figure in your industry, but you are building content on your website to draw traffic to your small business.
Additional benefits of blogging include:
- Great for search engine optimization
- Grows your business digitally
- Two-way communication between you and your customers
- Encourages potential customers to visit your website
- Helps convert visitors into paying customers
- Establishes your brand voice and personality
Disadvantages of Blogging for Business
Blogging for business does have its disadvantages. For small business owners, blogging may not be worth investing in until they feel comfortable publishing content consistently online. Also, running a business is very time-consuming, and you may not yet be at the point in your small business where blogging is actively working to grow your business. It can be challenging to run a blog while running a business. With this in mind, you may not want to blog for your small business right now.
Some disadvantages to blogging include:
- Very time-consuming as a business owner
- Requires consistent updates to your blog
- Delayed payoff
- Does not generate revenue directly unless you have sponsored posts
- Constantly need fresh ideas related to your business
Grow Your Business With Blogging Services from Succeeding Small
In today’s digital world, more and more small businesses are investing their resources into blogs. Blogs have been shown to help businesses succeed by driving traffic, establishing authority, and personalizing brands. If your small business just started, or it is not the right time to start a blog, know that you are not alone. When you are ready to begin blogging for your small business, Succeeding Small is here to help. We are your partner in small business blogging! Our expert copywriters have extensive experience working with small businesses across southern Colorado and beyond to write compelling and engaging content. With Succeeding Small leading your blogging efforts, your small business will be set up for success. If you are ready to start your own small business blog, then contact Succeeding Small to get started!