Eight Reasons Small Businesses Need a Website


Why You Need A Website

In today’s fast-paced digital age, every business—regardless of size—needs an online presence to thrive. Still on the fence about building a website for your small business? Let’s delve into why it’s an absolute necessity if you are serious about being competitive and growing your business to new heights.

1. It Shows You Actually Exist

Most people go to Google when they really, really need something. It could be an emergency repair service or it could be a product they can’t wait to get their hands on. Either way, if they can’t find you online, you may as well not exist! 

Getting a website helps small business owners the following ways:

  • Digital Proof: Having a website is like having a sign outside a physical shop. It tells people you’re real, you’re here, and you’re part of the modern business landscape. Without it, it’s like having a store in a hidden alley—hard for anyone to find or believe it exists.
  • Builds Trust: Think of your website as your digital handshake. Before doing business, people often want to get to know you. Your website allows them to do just that. By showcasing details about your offerings, sharing your story, and being open about your business practices, you’re telling visitors, “You can trust us; we’re here to help and do good business.”
  • Raises Visibility: Imagine you’re in a vast marketplace, and everyone is shouting to get attention. Having a website is like standing on a tall platform with a megaphone. It ensures that when someone is looking for what you offer, they can spot you easily amidst the crowd. Instead of accidentally finding your competitors, they find you right when they need you.

2. Build Credibility

While business cards, word of mouth, and local advertising are beneficial, nothing will build your credibility in the minds of your potential customers like a well-designed website that highlights all of your achievements, certifications, and projects complete. 

Be sure to follow these tips when building your online credibility:

  • Displays Values: Your “About Us” page isn’t just a biography—it’s a window into your heart and soul as a business. By sharing your story, mission, and values here, you show visitors that you genuinely care and are dedicated to serving them. It’s like giving them a behind-the-scenes tour, letting them know what you stand for.
  • Offers Transparency: Think of this as building trust. When you share real testimonials, dive deep into product details, or showcase past successes with case studies, you’re giving proof of your business’s positive impact. It’s like showing your report card to the world, saying, “Look, this is how we’ve made a difference!”
  • Certifications and Licenses: Just like you’d want to see a doctor’s diploma on their office wall, potential customers feel reassured when they can see your certifications and licenses. Displaying them prominently on your website is a way to say, “We’ve got the training and the expertise, and we’re proud of it!” It boosts your credibility, showing visitors that you’re a true professional in your field.

3. Reach Your Target Market

With Facebook Ads, you can run ads that have the capabilities to target specific audiences based on demographics, income, age, interests, and more. With Google ads, you can target people typing in specific keyword phrases. However, you won’t be able to succeed in either of these if you don’t have a website!

A well-built website allows you to do the following:

  • Audience Analysis: Think of this as getting to know your online visitors. By looking at data, you can see what they like, what they do, and even when they do it. It’s like taking a peek into their habits. The more you know about them, the better you can serve them with content or products they’ll love.
  • Tailored Marketing: It’s like personalizing a gift. Instead of sending the same message to everyone, you can make specific messages for different groups of people. Maybe one group loves chocolate, and another group prefers vanilla. By knowing their preferences, you can show them exactly what they want to see. This makes your marketing way more effective.
  • Interactivity: This is about making your website fun and engaging. Imagine walking into a store where you can chat with a helper instantly or play around with cool displays. On your website, tools like chatbots or forums make it interactive. This not only keeps visitors around longer, but it also gives them a reason to come back.

4. Get More Customers

Traditionally, getting more customers is through print advertising, word-of-mouth, and networking; in the digital era, you can get more customers with a dialed-in website that attracts customers to your business (rather than doing all the work yourself).

Here’s how you can get more customers with a website:

  • Consistent Branding: It’s like having a signature style. If everything on your site – from colors to words – looks and feels the same, people will recognize and remember you more easily. Think of it as setting up your business’s unique personality online.
  • Data Collection: By watching how visitors use your site, you can learn a lot. What pages do they like? Where do they spend the most time? This information is like gold because it helps you know what’s working and what you might need to change, so you’re always giving them what they want.
  • Conversion Optimization: This is all about getting visitors to take action, like buying a product or signing up for a newsletter. By tweaking and testing different parts of your website, you can find the best ways to get more people to do what you want them to do, which ultimately means more success for your business.

Ever wondered why your website isn’t getting you sales? Get a free copy of our “10 Reasons Why Your Site Isn’t Converting” E-Book HERE!

5. Equalizes the Playing Field With Competitors

Every time a potential customer types a relevant search term online, they see your competitors (and not your) if you don’t have a website. This is not good if you are serious about growing your online business to be more successful. Here’s how you can gain a competitive edge over your competition with a website:

  • Position Yourself: Your website is the best place to put forth your Unique Selling Propositions or USPs. By doing this, can differentiate your product or service from competitors in an easy-to-absorb way. Think of it like a banner or catchphrase that makes your business unique!
  • Stay Updated: By regularly monitoring mark shifts, customer preferences, and what your competitors are up to, you can ensure that your business doesn’t just keep up—it leads. Think of it as having a spyglass, always keeping an eye on the horizon for new opportunities and potential challenges.
  • Enhance Customer Experience: By tailoring your site based on user behavior, preferences, and feedback, you ensure that each visitor feels catered to. This not only keeps them coming back but also positions you as a forward-thinking business that’s always a step ahead.

6. Reach People Around the World

If your business is able to serve people around the world, then a website is a must! Whether you have digital products or physical ones, a website will allow potential customers to learn about your products and make orders. Here are the top ways a website helps your international business:

  • Unlimited Market: The internet as the biggest marketplace that has EVER existed. Unlike a physical store that can only reach the people who walk by, a digital presence lets you showcase your products or services to an infinite audience. With the appropriate strategies in place, you’re not just confined to your locality or country. You have the potential to appeal to a myriad of people across the globe, each coming from diverse cultural backgrounds and regions, multiplying your reach and impact.
  • Customization: Imagine walking into a store where every product seems handpicked just for you. That’s the power of customization in the digital realm. By analyzing user data and preferences, you can tailor your content to resonate with specific demographics. This ensures that your messaging is always relevant, making visitors feel seen, understood, and valued.
  • Global Networking: The digital world is a vast web of opportunities. With a website, you’re not just selling to customers but also opening doors to potential collaborations. Whether it’s partnering with a supplier from another continent, collaborating with a peer on a joint venture, or networking with industry experts from different countries, your website acts as a portal that broadens your business horizons, introducing you to perspectives and opportunities you might not have encountered otherwise.

7. It’s Your 24/7 Salesman

Imagine a sales representative who doesn’t rest, eat, or take vacations. You’d have to pay that person a fortune! Well, your website doesn’t have to cost that much and it can pretty much do the same thing! The writing on your website is called copywriting, and it helps sell your products and services in the following ways:

  • Generates Passive Income: By integrating e-commerce functionalities into your website, that’s precisely what you achieve. It allows you to continuously generate revenue without actively manning the shop, ensuring that your business is earning even during your downtime. It’s like having a 24/7 salesperson who never takes a break.
  • Automates Interactions: By incorporating tools like chatbots or automated response systems, you can provide instant assistance, answer FAQs, or capture essential lead details without any manual intervention. It’s like having a digital assistant who’s always available, ensuring every visitor feels attended to and valued.
  • Engages Non-Stop: With tools like blogs, videos, quizzes, and other interactive elements, your website becomes a hub of constant engagement. These tools not only provide value to visitors but also encourage them to spend more time exploring your offerings, boosting the chances of conversions. It’s like having an entertainment center within your business space, ensuring visitors always have a reason to stick around and interact.

8. Grow Your Business

Your website is an investment in your future growth as a business owner. With it, you can get more eyeballs on your product or service, increase your lead flow, and get new customers while you sleep. A well-built website is able to grow your business to new heights in through the following functionality available to many small business owners:

  • Monitor Growth Metrics: By tracking essential metrics—like website traffic, bounce rate, or conversion percentages—you gain a comprehensive understanding of how your business is performing. These insights allow you to identify what’s working for your brand and where there might be room for improvement. Think of it as a health check-up for your business; by regularly monitoring these metrics, you’re ensuring your business remains in optimal condition and is set for growth.
  • Leverage Feedback: One of the most valuable assets a business can have is feedback from its customers. Your website can act as a direct channel for this. Whether it’s through comments, reviews, or direct messages, real-time user feedback offers insights that can shape the future direction of your product or service. It’s like having a constant feedback loop where your customers actively participate in making your offerings better, ensuring you’re always aligned with their needs and preferences.
  • Scale Seamlessly: The beauty of a digital platform is its adaptability. As your business expands, so can your website. Whether you’re adding new products, expanding to new regions, or catering to a broader audience, your website can evolve without any major disruptions. This scalability ensures that no matter how much your business grows, your digital presence will always be up to the task, ready to serve an expanding customer base and showcase an ever-diversifying range of offerings. It’s like constructing a building with the foresight of adding more floors as needed, ensuring you’re always prepared for the future.
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Build a Website that Builds Small Business Success

In today’s digital-first world, your website is more than just a digital footprint; it’s the beating heart of your business. For the passionate solopreneur, it’s the stage upon which you showcase your craft, expertise, and values. Instead of sitting in sidelines as your competitors capitalize on the market, you could start building your website today! Get started on building the website of your dreams by reaching out to us today!

Grow your Small Business With Succeeding Small

Succeeding Small is an expert in growing small businesses through our amazing digital marketing, SEO, branding, web design and social media services.  Learn about our services today!

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