Social media campaigns are useful tools for entrepreneurs. As a digital marketing agency in Colorado Springs, our team at Succeeding Small knows the power of engaging on social media. Whether you are a photographer, a baker, a real estate agent or a pet grooming company, a social media campaign can exponentially grow your audience and increase your client or customer base.
What Is A Social Media Campaign?
A social media campaign is an organized digital marketing effort designed to increase consumer awareness and loyalty. Social media platforms are incredibly useful to showcase a brand, product, or service. Social media campaigns are strategically planned and targeted towards a specific audience in order to have measurable results. Launching a campaign may sound daunting, but you can manage a successful campaign by following the steps outlined below.
1. Research Competitors
Researching your competition is an integral first step in planning your social media campaign. Before you move forward with your campaign, you should first look at what others in your industry have done. Doing a little bit of research can tell you what’s working and what isn’t. Thorough research can save you valuable time and energy as you move forward in strategizing your campaign.
2. Research Your Audience
As you develop a plan, research your audience. You want to know how you can efficiently market your product or service, so it’s helpful to think from your audience’s perspective. Audience research helps you understand the content you are about to create and answers the question, “Will this influence the audience’s decision to buy?” Once you have researched your audience, you will know the best type of content to create.
3. Create A Social Media Strategy
Once you have completed your research, it’s time to create a strategy. Choose your goal for your campaign, such as building an online community or driving more leads to your site or blog. Choose which metrics to monitor, like the number of users contacting you via your site or the amount of social media engagements. Now, you are ready to craft the messaging for your campaign.
4. Share Teasers On Social Media
Sharing a teaser helps your audience get excited for your upcoming social media campaign. Whether you’re launching a product or trying to increase awareness about your business, sharing a sneak peek of your campaign captures your audience’s attention. By sharing a snippet early on, your audience has time to get excited about your upcoming campaign.
5. Showcase Your Values
At the end of the day, social media is all about connection. Personal connection is one of the best ways to reach an audience and create brand loyalty. You might offer the best services around, but if people don’t know who you are or why they should trust you, you won’t find yourself with a very large social media audience. Help draw people into your brand by incorporating your values into your social media campaign strategy.
6. Promote On Several Platforms
The best way to reach the maximum number of people with your campaign is to create and promote content on multiple platforms. Many businesses use a combination of platforms to run social media campaigns, including:
Consider which platforms would serve you best during your campaign. Facebook, for example, allows you to share in targeted groups. Instagram can increase your visibility through hashtags and geotags. Promoting your campaign on different platforms allows you to reach a wider network of people.
7. Make Share-Worthy Content
Once you have finalized your messaging and know what you want to share with your audience, turn it into share-worthy content. A great way to increase your audience is to create content others will want to share. This can be anything of value including infographics, motivational quotes, eye-grabbing photos and videos, or blog posts.
8. Publish Trending Content
Publishing trending content can exponentially increase the number of people viewing your campaign. If you know of any current trends on social media, make your own version and include the popular hashtags associated with that trend. If you do not know of any current trends, take a moment to scroll through Instagram or Facebook to see what content is currently gaining visibility.
9. Create Branded Hashtags
Coming up with a catchy hashtag can be incredibly effective online. Not only will it give people a place to go to see more of your branded content, it can also create conversations around your brand or product.
10. Collaborate With Others
Collaborating is another great way to increase your visibility. Connect with others in your area, such as businesses who complement yours or dream clients you would love to work with. You can build relationships and create collaborations through giveaways and contests, Instagram takeovers, and by having others share your content on their feeds and stories.
11. Engage With Your Audience
After you have crafted your messaging and published content on social media, it is crucial to then engage with your audience. Every time someone comments, reply to that comment. When someone shares your product or service on their Instagram or Facebook story, message them to show your appreciation!
12. Analyze Your Performance
Once you have successfully launched your campaign, the final step is to analyze your performance. This process helps you understand what worked well, what your audience responded to, and what was less successful. Analyzing the performance of your social media campaign helps you learn and grow for future campaigns.
Social Media Expertise With Succeeding Small
As a digital marketing agency, Succeeding Small helps you grow your small business in many ways. One of the ways is through our social media management. Whether you are looking to grow your online following through your existing social media accounts or want to create a new online profile, Succeeding Small’s team of experts is here to help. Connect with us today to learn how we can help you grow your business through social media!