How to Prepare Your Small Business for Small Business Saturday

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It is that time of year again! Small Business Saturday is just a few short weeks away on November 28th! The leaves have fallen, the air is getting colder and people are ready to begin shopping for the holidays. Small Business Saturday is going to look much different for most people this year and especially for small businesses. If you own a small business and are wondering how to ensure your customers will find you this holiday season, we have a few tips and tricks for you.

To get our full Small Business Saturday checklist so that you can be prepared in your small business, click here to get the free pdf!

HOW TO BE PREPARED ONLINE

SELL GIFT CARDS

This year, many people aren’t traveling to see family and this means that gift cards are going to be in high demand. Offering gift certificates and gift cards will help bring in customers to your small business even after the holidays have come and gone.

Check with your current merchant processing company to see if they can get you gift cards, or look into companies like Square or Giftfly to set up your unique online gift card. Once you have a link where people can purchase gift cards, start dispersing the message on social media, your website, current client list, etc.

SET UP A WEBSITE, ECOMMERCE STORE, OR ONLINE BOOKING SYSTEM

For all industries, shopping is going to look MUCH different for you this year. To ensure that your customers can still purchase your goods or book your services without having to brave the stores, make sure you have a functional website set up for your small business. Whether this is a site that goes over your services, an ecommerce store that features your products, or an online booking system that allows people to schedule conveniently, having these online assets will benefit you this holiday season and beyond.

REACH OUT TO YOUR EMAIL LIST

If you have an email list, make sure you utilize the power of email and reach out to your small business clients and customers to let them know what offerings your small business will have going during Small Business Saturday.

HOW TO BE PREPARED OFFLINE

UPDATE YOUR HOLIDAY HOURS

Believe it or not many people forget this simple step and it can cost your small business in sales, especially on Small Business Saturday. Also, updating your hours for the holiday season in general will help you communicate directly with the algorithms of each platform so they feel confident in your business information. Verify your business hours on all of the following platforms:

  • Your Website
  • Your Google My Business Listing
  • Your Yelp Listing
  • Your Facebook Page
  • Apple Maps
  • Bing Places for Business
  • And all other directories and listings

STAFF FOR CUSTOMER SERVICE

Whether this is online through chat, phones and email or in person at your store, make sure your small business is ready to offer outstanding customer service on Small Business Saturday! Have a plan of action or a customer-lead funnel for when people reach out to you. Whether you write down a list of FAQs, have a sales pitch, or links to book or buy, preparing ahead of time can help streamline your communication.

CONNECT WITH OTHER SMALL BUSINESSES

Spread the love and connect with other small businesses in your community on Small Business Saturday! Ideas like scavenger hunts that have stops at other participating businesses in your community are not only fun for your customers but bring in new customers to your small business who may have not heard of you before!

Get a Free Small Business Saturday Checklist

Small Business Saturday may look different this year but consumers are also excited to support small businesses more than ever! Make sure your small business is prepared by downloading our Free Small Business Saturday Checklist here!

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