How to Prepare Your Small Business for Small Business Saturday


It is that time of year again! Small Business Saturday is just a few short weeks away on November 28th! The leaves have fallen, the air is getting colder and people are ready to begin shopping for the holidays. Small Business Saturday is going to look much different for most people this year and especially for small businesses. If you own a small business and are wondering how to ensure your customers will find you this holiday season, we have a few tips and tricks for you.


To get our full Small Business Saturday checklist so that you can be prepared in your small business, click here to get the free pdf!

How to be prepared Online

Sell gift cards! 

This year, many people aren’t traveling to see family and this means that gift cards are going to be in high demand. Offering gift certificates and gift cards will help bring in customers to your small business even after the holidays have come and gone.

Set up an e-commerce store 

If you are a brick and mortar business, shopping is going to look MUCH different for you this year. To ensure that your customers can still purchase your goods without having to brave the stores, make sure you have an e-commerce store set up on your small business’s website.

To learn how Succeeding Small can help set up the website your small business deserves, click here!

Reach out to your email list!

If you have an email list, make sure you utilize the power of email and reach out to your small business clients and customers to let them know what offerings your small business will have going during Small Business Saturday.

How to be prepared Offline

Update your holiday hours!

Believe it or not many people forget this simple step and it can cost your small business in sales, especially on Small Business Saturday.

Staff for Customer service! 

Whether this is online through chat, phones and email or in person at your store, make sure your small business is ready to offer outstanding customer service on Small Business Saturday!

Connect with other small businesses! 

Spread the love and connect with other small businesses in your community on Small Business Saturday! Ideas like scavenger hunts that have stops at other participating businesses in your community are not only fun for your customers but bring in new customers to your small business who may have not heard of you before!

Small Business Saturday may look different this year but consumers are also excited to support small businesses more than ever! Make sure your small business is prepared by downloading our Free Small Business Saturday Checklist here! #SmallBusinessSaturday

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