For small business owners, business reviews and complaints are extremely influential for potential customers. A small business is nearly dependent on receiving an abundance of good business reviews, that way when the target audience stumbles upon a brand’s online platforms, they can see what others think of it and its services/products. Reviews also help with universal optimization for a business, which adds to the overall benefit of receiving as many reviews as possible.
As a locally owned digital marketing company, Succeeding Small understands the importance of getting online reviews for your business, as well as the importance behind them. We know how frustrating it can be to not obtain the reviews you need from your customer base. Due to this frustration, we have come up with the best ways on how to get more reviews for your business to cause you less stress behind the scenes.
Make Sure You’re Listed On Multiple Review Sites
Some business owners don’t take advantage of the multitude of business review platforms available for their listings. Aside from the classic business reviews on Google My Business or Yelp listing, you have things like Angi, LinkedIn, Trip Advisor (if applicable) and CitySearch. The list goes on and you can even find review platforms for specific industries. Ultimately, this helps make sure anyone and everyone has access to your listings to leave your business reviews when they want to.
Don’t Be Afraid to Ask for Reviews
The best and easiest way to gain more business reviews? It’s as simple as asking your customers to. Customers understand how important reviews are for a growing business, so they normally don’t hesitate to leave a good review when they’ve had a great experience! Your time does matter, however, since waiting too long can hurt the possibility of receiving online customer reviews. Make sure you ask them shortly after their service and give them easy access to either Google reviews or any other preferred platform.
The Easier to Leave Customer Reviews, The Better
Asking a customer to leave an online review for your business is the first step, now make it easy for them to do so. Make sure your review listings are linked in multiple places, such as your website, follow-up emails you may send and even your newsletters. Most website builders provide easy to insert icons that can link your listings, which are best to put in the header and/or footer on every page of your site.
Thank Customers for Leaving Reviews
Just like engaging on social media is important, engaging with your customers who leave your business a review is just as vital. Whether it’s dropping in and giving them a simple thank you, or sending every so many customers a discount code for their kind words, you have so many options to show your appreciation. It also helps show potential customers that you care about the people who choose your business.
Review Resources | Succeeding Small
As a small business ourselves, Succeeding Small understands the need for local business reviews so businesses can continue thriving and branching out to more potential customers. Our team has learned the ins and outs of review platforms, the best way to contact your customers for reviews and how to link them properly throughout your online platforms. Contact us today if you want help with your review resources!
