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copywriter

Copywriter

Are you a talented and versatile Copywriter with a flair for crafting captivating content that engages readers and ranks highly on search engines? We are seeking an experienced Copywriter to join our dynamic digital marketing agency, specializing in serving small businesses. In this role, you will create compelling written materials that align with our clients’ brand stories while incorporating effective search engine optimization (SEO) strategies. Your expertise in conducting keyword research and seamlessly integrating relevant keywords into your writing will be crucial in ensuring our clients’ content can be easily discovered by their target audience. Collaborating closely with our team of marketing experts, you will develop innovative content strategies, refine messaging, and deliver impactful copy across various platforms. If you possess a passion for storytelling, a keen eye for detail, and a deep understanding of SEO principles, we invite you to join us in helping small businesses grow their online presence through persuasive and discoverable content.

Ideal QUALITIES

Dedicated self-starter with a passion for learning
Team player with strong leadership skills
Passion for small businesses
Excellent communication skills
Ability to give and receive constructive feedback

REQUIREMENTS

1-2 years experience preferred as a professional copywriter
Degree in English, Rhetoric, Communication, or a related field preferred
Experience working within WordPress and other website platforms to upload copy
Agency experience preferred
Experience writing for local, service-based, small businesses preferred & represented in a portfolio
Strong understanding of search engine optimization and keyword research
Ability to create comprehensive content that satisfies a user’s journey

Develop and embody the necessary tone, brand persona, and business goals for dozens of small business clients
Write for various audiences while thinking critically about their needs
Ability to write and adapt copy across various platforms (web, social media, email, ads, etc.)
Strong ability to write persuasively to get readers to take action
Create dynamic, engaging, and grammatically correct sentences
Craft compelling narratives that drive engagement and action
Understanding of StoryBrand Principles ideal

Responsibilities

SEO Copywriting:

Write high-quality content for websites, blogs, landing pages, and other digital assets, ensuring it is engaging, informative, and optimized for search engines.
Perform thorough keyword research to identify relevant keywords and incorporate them strategically into the copy to improve organic search visibility.
Maintain brand consistency and cohesiveness while integrating SEO best practices into the copy.
Leverage SEO tools to assist in on-page copy optimization, including meta tags, headings, and keyword placement.

Other Copywriting:

Craft compelling and persuasive copy for various marketing channels, including email marketing campaigns, social media posts, landing pages, ad copies, podcast scripts, and more.
Adapt writing style and tone to suit different mediums and target audiences, ensuring the messaging aligns with the overall brand voice and marketing objectives.

Content Strategy:

Collaborate with other creatives, such as web designers, SEO specialists, and brand creators, to plan, develop, and execute content creation strategies for each client.
Conduct research to identify content opportunities, trends, and industry insights that can be leveraged to create valuable and engaging content.
Stay up to date with the latest SEO and content marketing trends, strategies, and best practices to continuously optimize content effectiveness.

Editing:

Edit and proofread other copy, ensuring it aligns with the client’s brand guidelines, SEO requirements, and the appropriate digital medium.
Ensure the copy is free from grammatical errors, maintains a consistent style, and effectively communicates the desired message.

Collaboration with the Team:

Work closely with the Succeeding Small team, including web designers, SEO specialists, and brand creators, to ensure all messaging aligns with the client’s brand and purpose.
Participate in brainstorming sessions, contribute creative ideas, and provide valuable insights to enhance the overall marketing strategies and campaigns.

By fulfilling these responsibilities, the SEO Copywriter will enhance clients’ online presence, drive organic traffic, and ultimately helping small businesses succeed in the digital landscape.

DETAILS & BENEFITS

Unlimited PTO & Holidays

Flexible Work-From-Home Schedule

Paid Education

Incredible Small Business Team Culture

PAY: $25/hour*

*This is a contract-to-hire position, where candidate will be a 1099 Contractor for the first six months. Candidate will also go on a 90-day trial period to ensure a good fit the desired position skills. After 6 months, a salary will be determined, and a new employee can take advantage of full-time benefits.

Why Work for Succeeding Small?

Our greatest mission is to help people, students, and small businesses succeed. We do this by practicing integrity-filled marketing, prioritizing education, and supporting one another.

We are proud to be experts in our field and love digital marketing for the challenge it brings and the results it delivers for our clients. In addition, we love to practice marketing with transparency, teaching, and mentoring our clients, our team, and students. We lead a digital marketing internship program every semester, where team members get to teach and mentor students in the field.

We have grown over 100 small businesses in the past five years. We can accomplish this and continue to serve the entrepreneurial community by being the best at what we do and genuinely caring about the success of our clients and our team.

We believe in work-life balance, creating a supportive and collaborative culture, and helping individuals succeed in their own lives.

At Succeeding Small, you’ll find a group of passionate, talented people aligned toward one goal: growing small businesses.

APPLY NOW

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