As a small business, blogging on your website provides you with an opportunity to prove to Google and your consumers that you are a trustworthy and authoritative business in your industry. Although it may seem time-consuming, it is crucial to improve your company’s SEO.
Succeeding Small is a small business digital marketing agency in Colorado Springs, who specializes in Search Engine Optimization (SEO). As an SEO that specializes in assisting small businesses with improving their website traffic and content, we feel passionate about helping small businesses in any way we can. Therefore, we want to share this list we have developed to create quality blog posts for our clients.
1. Develop a Blog Outline
Prior to writing your post, it is important to make an outline of what you want to say. Blog posts can be extremely beneficial to your website because they allow both consumers and Google to understand what you do. This demonstrates that your company has EAT. EAT stands for Expertise, Authoritativeness, and Trustworthiness. These are important things to demonstrate to both your consumers and to Google. Demonstrating that you have the expertise to be answering a question in a blog is powerful. As a small business, you have a lot of things on your plate, blogging is an easy way to attract consumers to your website and advance your ranks with Google.
2. Determine the Goal & Audience
After developing an outline of what the post is, it is important to determine what the goal of the post is. Are you answering a commonly asked question? Are you providing your consumers with a new resource? Are you explaining a process to your consumer? Are you informing your consumer of an industry secret? The list goes on forever, knowing this goal allows you to fully understand what you are providing your consumer.
Following the discovery of the goal of the post, determine who will read it. Understanding your audience will help you to adjust the tone of the post to both your business, your industry, and the demographic of your clientele. For example, if you have a very technical company like a solar company, the tone of your post will be drastically different than that of a photographer’s post.
3. Keyword & Competitor Research
The next step is the most time-consuming, but don’t fear, this is where your blog post has the opportunity to establish EAT and to provide the readers with an answer to a question. Therefore, it is important to invest time in research. First, research the keywords that you want to implement into the blog post. These need to be words that will trigger the consumers to be interested in your post, as well as be something that people are searching for. When a consumer searches for your product these keywords will tell Google that your post is important and can help them with their inquiry.
Following the keyword research, do a little recon and investigate what your competition is doing. Look at companies like yours in different states. Read through a few blog posts and get a feel for how these other companies are addressing the blog issues. Then ask yourself, can I do this better? Can I provide clients with more information or updated information?
4. Write the Blog Post
Now that you have conducted the research required for a quality post, it is time to write the post. Create a post that is well written and includes the keywords naturally. We do not want to stuff the keywords in every sentence and make our post feel unnatural. Rather, we want to include those keywords naturally through well constructed and thought out sentences.
5. Add Structure to Your Blog Post
You have now constructed a well-thought-out post that uses your keywords and provides value to your consumers more than your competitors’ content. That’s great, but you’re not quite done! Now we need to add some structure to your post to make it easy and fun to read. We will do this by using paragraphs and headers.
It may sound silly, but reexamine your writing to ensure that you are using paragraphs properly. Does each paragraph have its own idea or subject? Can you derive the main idea from each paragraph? The paragraphs allow your consumers to quickly and easily find what they are looking for. In addition to making your consumers happy, this will also allow Google to read your post quicker and more effectively.
Just as it is important to add paragraphs where they are needed, it is also important to add headers appropriately. This is a great opportunity to utilize the keywords and signal to Google and the users, as well as indicate what the following paragraph will discuss. If you can, implement multiple heading types. For example, in this blog post, you are currently the Heading 1 (H1) is 10 Steps to Writing a Quality Blog Post. There are then ten Heading 2’s (H2s) that explain the 10 tips. In tip 5: Add Structure To Your Blog Post, I have included two Heading 3’s (H3s), Paragraphs and Headings. These three heading types improve the overall readability of this post allowing the reader to skim through the headings quickly prior to reading the entire post.
6. Add Credible Resources
While we are still checking our content to make sure it is a quality piece of writing, we can additionally check if there is anywhere we can reference a credible source. This refers to finding spots in your post to link to someone regarding something that you quoted or research that you utilized while creating your blog.
7. Interlink Your Content
It is crucial, if you have already created blogs in the past or if you have relevant content, to link to it. You can interlink blogs by linking from this blog to pages on your website, and so on. This is crucial because links are how Google travels through your site and reads it. When scanning your site, Google will read until it hits a link. Then it will open that link and read it. After understanding the linked page it will come back to your blog post and keep reading. This is valuable if they are reading a post about one of your services then you link to it and it reads the page specific to that service.
8. Have it Proofread
As always, it is smart to have someone that you trust to read through your post and check for grammar, accuracy, etc. Think of this as an insurance policy to make sure that you are producing good quality content for your website.
9. Track Its Progress
Following the posting of the blog post, it is important to remember that you can improve the ranking of it even after it is written and posted. The best way to do so is to track its progress using your favorite SEO tracking tool. Here, at Succeeding Small, we use SEMrush to track all SEO metrics. Use metrics for the keywords that this post is ranking for and determine if there are any changes that need to be made in order to advance the post’s ranking.
10. Regularly Update
Lastly, it is important to regularly update blog posts to ensure that all the content they contain is accurate. This is especially important for posts containing data that are subject to change. Additionally, things that contain a year can be quickly updated and expanded to provide users with a new value.
Writing Quality Content | Succeeding Small
As a small business, Succeeding Small understands that there is only so much time in a day. We also understand that SEO can sometimes be put on the back burner. This is why we provide our clients with affordable pricing and expert services to ensure that this essential piece of business is taken care of. SEO is becoming more and more prevalent in our world today as things continue to become computerized. We are passionate about helping you breakthrough and obtain the attention you deserve as a small business. If you have any questions about our services or if you are ready to try SEO, please reach out. Let Succeeding Small take the stress out of SEO, so you can focus on your consumers.